Pupuk Indonesia’s NPK Phonska Plus Wins WOW Brand Award
Jakarta. Pupuk Indonesia said Monday that its non-subsidized fertilizer NPK Phonska Plus had won at the recent 2026 WOW Brand Award.
NPK Phonska Plus has received the award for 4 consecutive years. The product managed to clinch another victory based on a MarkPlus survey with over 3,000 respondents nationwide. According to Pupuk Indonesia’s SVP for marketing strategy Junianto Simaremare, the award recognizes public recognition of the company’s capability in building a strong brand. It also strengthens Pupuk Indonesia’s commitment to providing quality products to support the government's national food security program.
"This demonstrates the continued level of customer trust and demonstrates that NPK Phonska Plus is a high-quality, credible product, making it the most recommended fertilizer by farmers," Junianto said.
Launched in 2016, NPK Phonska Plus is a non-subsidized fertilizer with a 15-15-15 formulation. It contains 2,000 parts per million (ppm) zinc and 9% sulfur. Pupuk Indonesia prioritizes efficient fertilization technology for optimal yields, according to Junianto.
NPK Phonska Plus also helps farmers address zinc deficiency in their farmlands. Trials held across various regions in Indonesia showed that the fertilizer could boost agricultural productivity and farmer welfare.
Pupuk Indonesia also continuously promoted the NPK Phonska Plus fertilizers, be it through farmer outreach, land trials, the mobile soil testing research facility, and exhibitions.
"We wish to encourage improved farmer welfare through abundant harvests,” Junianto said.
The 2026 WOW Brand Event -- held by MarkPlus in partnership with Marketeers -- recognized the best brands based on survey results of more than 1,000 respondents across Indonesia from December 2025 to January 2026. Assessments were based on the 5A customer journey approach (aware, appeal, ask, act, and advocate). Scores also use the brand advocacy ratio, which reflects the extent to which a brand is chosen and recommended by customers.
Tags: Keywords:
as a preferred
Related Articles
Pupuk Indonesia Promotes Agriculture in Segoro Agung School
The company said that the harvest reflected its effort to use the school's land for productive activities and to generate economic value.
Pupuk Indonesia Expands MSME Market Access Through Kriyanusa 2026
Pupuk Indonesia showcases 16 MSME brands at Kriyanusa 2026, expanding market access for local craft and textile businesses
Pupuk Indonesia Backs Garlic Self-Sufficiency Goal
Pupuk Indonesia says that the company is ready to support garlic farmers.
Pupuk Indonesia Encourages Subsidized Fertilizer Distribution Ahead of Planting Season in Takalar
Pupuk Indonesia is strengthening coordination with local stakeholders to optimize the distribution of subsidized fertilizer in S.Sulawesi.
Pupuk Indonesia Urges Distribution Sites to Follow Rules in Fertilizer Rollout
Pupuk Indonesia has urged distribution sites in Bangkalan to ensure an accountable distribution of subsidized fertilizers.
Pupuk Indonesia Explores Strategic Fertilizer Partnership in Russia
Pupuk Indonesia (Persero) is exploring a strategic partnership to develop a large-scale ammonia and urea production facility in Russia.
Pupuk Indonesia Strengthens Subsidized Fertilizer Distribution in Mojokerto Through Pilar Tani Program
Pupuk Indonesia strengthens subsidized fertilizer distribution in Mojokerto to support farmers, productivity and sustainable food security.
Indonesia to Set Up Urea Fertilizer Factory in Vladivostok
Pupuk Indonesia has agreed to a joint study on the possibility for a Vladvistok-based urea fertilizer plant.
Pupuk Indonesia Prepares 205,451 Tons of Subsidized Fertilizers for Eastern Indonesia
The state-owned fertilizer company said that the stock were already available at the buffer warehouses and distributors.
Pupuk Indonesia’s NPK Phonska Plus Wins WOW Brand Award
NPK Phonska Plus is Pupuk Indonesia's non-subsidized fertilizer.The Latest
Jakarta Outranks Amsterdam in Global Public Transport Survey
Jakarta climbs two places to 15th in Time Out's 2026 public transport survey, with its governor citing better network integration.
MSCI Concerns, Tighter IDX Trading Rules Send Indonesian Stocks Down 5% by Midday
Indonesian stocks plunge 5% by midday as MSCI concerns weigh on sentiment and the IDX tightens its daily downside limit to 7%.
Jakarta Prepares 367 Health Facilities as Haze Reaches the Capital
Jakarta prepares 367 health facilities to treat potential haze-related illnesses after smoke from Sumatra and Kalimantan crosses the region.
Jakarta Expands Flood Prevention With New Water Storage Ponds
Jakarta opens two East Jakarta water storage ponds as it expands flood prevention efforts through reservoirs and river normalization.
Press Council Highlights AI Ethics at United Tractors Journalist Workshop
United Tractors’ 2026 journalist workshop highlights ethical AI use and the importance of trust and credibility in journalism.Most Popular
