Jakarta. Enjoying coffee has become part of everyday life for many Indonesians. Behind every cup, however, is a journey involving various materials used to maintain the quality and convenience of the products people consume.

Through Jejak Asri Hobbies Vol. 2, themed “Ngopi Bijak, Sirkular Berdampak” or translated as “Drink Coffee Wisely, Create a Circular Impact”, the Indonesia Asri Campaign by Chandra Asri Pacific invited members of the Indonesia Asri community, known as Sobat Asri, to look at coffee consumption from a broader perspective. The activity explored everything from understanding the functions of different materials to how they can be managed responsibly after use.

Jejak Asri Hobbies is part of the Indonesia Asri Campaign, providing a space for Sobat Asri to learn, share, and collaborate on sustainability practices through activities closely connected to everyday life.

In its second volume, the program featured a Manual Brew Coffee Workshop in collaboration with Kopi Nako, using the hobby of enjoying coffee as an entry point to learn about materials and their benefits while introducing practical applications of the circular economy.

The choice of coffee as the activity also reflects the increasingly strong coffee culture in Indonesia. According to an October 2024 GoodStats survey, 71% of Indonesians prefer buying coffee at coffee shops rather than brewing it themselves at home. The trend shows that drinking coffee has evolved beyond consumption and become part of people's lifestyles.

Through the activity, Sobat Asri were invited to understand that different materials are used in everyday life because each has distinct functions and characteristics. In beverage packaging, for example, materials such as Polypropylene (PP) and High-Density Polyethylene (HDPE) are used for specific purposes.

Understanding the functions and intended uses of materials is an important part of ensuring they are used appropriately and managed responsibly after use.

The education session continued with an introduction to circular economy practices, including how post-consumer materials that still hold value can be collected, sorted, and processed for reuse as raw materials. Participants were also introduced to the potential of turning coffee grounds into compost, demonstrating how something previously considered waste can be given new value and purpose.

Chandra Asri Group Head of Corporate Communications Chrysanthi Tarigan said sustainability education can be more easily understood when connected to activities that are already part of people's daily lives.

“We believe sustainability does not have to start with something big. Change can instead begin with simple activities that are already part of our everyday lives. Through a cup of coffee, for example, we can learn to understand the materials we use, use them according to our needs, and think about what we can do with them once they have served their purpose,” Chrysanthi said.

“We hope that today's experience does not end with this activity, but instead becomes a habit that Sobat Asri can carry into their daily lives.”

According to Chrysanthi, understanding materials is also an important part of building more responsible consumption habits.

“We use various materials because each has its own functions and benefits. Understanding their characteristics and intended uses helps us make the right choices while also understanding how these materials should be managed after use. This is the principle we want to introduce through Jejak Asri Hobbies,” she added.

On the occasion, Kopi Nako Founder Robert Wanasida said coffee drinking, as part of today's lifestyle, presents an opportunity to create a space for education and the application of circular economy practices in a light and engaging way.

“We have turned the moment of enjoying coffee at Kopi Nako into an experience for introducing circular economy practices. One example is introducing products made from recycled materials as a form of responsibility for the waste generated from the cups we use. We also encourage customers to use our rinser machines to wash their used plastic cups directly,” Robert said.

“Through coffee-related activities, we are committed to continuing to promote circular economy practices that are easy to adopt in everyday life, so people can see that even simple steps taken while enjoying coffee can contribute to sustainability in their daily lives,” he added.

Through Jejak Asri Hobbies, the Indonesia Asri Campaign continues to promote environmental education through activities that are close to people's everyday lives.

By connecting hobbies, education, and action, Sobat Asri are encouraged to understand that the circular economy is not merely a concept applied on an industrial scale, but one that can also begin with how people treat the products and materials they use.

Through hobbies, people can learn. Through everyday habits, they can create change. And sometimes, even a small change can begin with a cup of coffee.

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