Jakarta. Chandra Asri Pacific (Chandra Asri Group) has teamed up with the Jakarta administration and Lions Club to promote waste sorting at the household level as part of World Cleanup Day (WCD) 2026, encouraging greater public awareness and participation in waste management.

WCD is a global movement that encourages people across countries to take collective action to keep the environment clean and raise awareness of waste-related issues. In Indonesia, the 2026 campaign carries the theme “Youth Action for a Waste-Free Future", calling on young people to take concrete action in their communities and adopt waste management practices in their daily lives.

The initiative aligns with the Jakarta administration’s efforts to strengthen waste management at the source. As part of Jakarta’s 499th anniversary celebrations, the administration has promoted the “Keep Jakarta Clean, Sort Your Waste” campaign, encouraging residents to start sorting waste at home.

The initiative aims to help residents separate waste by type at its source, enabling more appropriate management and reducing the amount of waste sent to final disposal sites.

Held at Taman Ayodya in South Jakarta, WCD 2026 involved 500 volunteers and emphasized community participation as a driver of environmental action. Lions Club helped mobilize communities to take part in the cleanup while spreading awareness of the importance of maintaining cleanliness and managing waste in their respective neighborhoods.

Community involvement is expected to help turn the spirit of WCD from a one-day event into a habit sustained in everyday life.

Solida Abdy Ramli, District Governor of Lions Clubs District 307 A1, expressed appreciation for Chandra Asri Group’s continued support for the initiative.

“We would like to express our special appreciation to Chandra Asri Group, particularly Mr. Edi Rivai and his team, for consistently supporting the World Cleanup Day movement in collaboration with Lions Club over the past eight years. This year marks our eighth year of working together. Eight years is proof of environmental commitment and care, which require consistency and meaningful collaboration,” Solida said.

For Chandra Asri Group, the collaboration aligns with its efforts to promote circular economy principles through various waste management and utilization initiatives. The company’s experience also serves as a source of knowledge that can be shared to improve public understanding of the importance of sorting waste at its source.

Edi Rivai, Chandra Asri Group’s director of legal, external relations and circular economy, said waste management requires collaboration and continuity throughout the process, from collection and sorting to processing and reuse.

“Chandra Asri Group believes that waste management requires collaboration and continuity, from collection and sorting to processing and reuse. At this year’s WCD, we also saw this spirit through the involvement of neighborhood associations, or RW, in developing waste management practices in their respective communities,” Edi said.

“Beyond collecting and sorting waste, these efforts also encourage community involvement and build consistent habits. Through this activity, we hope the good practices that have been established can continue and inspire other communities,” he added.

The collaboration between Chandra Asri Group, the Jakarta administration, Lions Club and local communities underscores that keeping the city clean requires more than cleanup activities. It also starts with everyday habits.

Sorting waste at home is a simple step that helps ensure waste is managed according to its type and potential for reuse. Through collaboration and public participation, the initiative aims to make waste sorting a more common daily practice and support more sustainable waste management in Jakarta.

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