Jakarta. Selfie Dewiyanti, Director of Marketing, Sales, and Product Development at PT Pegadaian, has strengthened her standing as one of Indonesia’s influential female business leaders after receiving the Women in Business Leadership award at the Women’s Inspiration Award 2026 organized by iNews Media Group on Thursday in Jakarta.

The award recognizes Selfie Dewiyanti’s leadership and contribution in driving innovation and business transformation within Indonesia’s financial services industry. Under her leadership, Pegadaian has continued to strengthen its position as a “house of gold,” offering a broad range of gold-based services, from investment and financing to asset management.

Selfie said the recognition reflects the collective dedication and collaboration of Pegadaian employees across the country.

“This award is a recognition of the extraordinary collaboration of all Pegadaian employees. It reflects our shared commitment to continuously deliver the best products and services for the community while supporting customers throughout their financial journey with wholehearted service,” she said.

She added that the recognition would serve as motivation for the company to continue innovating and providing relevant financial solutions for the public.

The Women’s Inspiration Award 2026 highlights the growing role of women leaders in shaping resilient and adaptive organizations across industries. Pegadaian said the achievement is expected to inspire more women in Indonesia to take on strategic roles in the professional world.

As part of its ongoing transformation, Pegadaian continues to expand its gold ecosystem through its Gold Bank services and digital platforms, including Tring! by Pegadaian. The company said inclusive and empathetic leadership remains central to maintaining customer trust and supporting broader financial inclusion efforts.

Pegadaian added that it remains committed to supporting Indonesia’s economic growth by improving access to financial services and strengthening community-based economic empowerment initiatives.