Jakarta. State-owned pawnshop Pegadaian recently won two 2024 Detikcom Awards. 

The awarding ceremony recognized individuals, brands, and institutions in Indonesia who have made extraordinary contributions in various fields.

Pegadaian took home the award for the Gold Ecosystem Development Innovator category. The award recognized Pegadaian’s success in carrying out innovation in the development of a gold ecosystem that contributes to supporting the national economic stability. This aligns with Pegadaian’s goal of becoming the leader in the gold ecosystem. Pegadaian’s marketing and product development director Elvi Rofiqotul Hidayah received the award that day. 

Pegadaian's president director Damar Latri Setiawan also took home an award for having supported financial inclusion. The award recognized Damar’s innovations and solutions to make people more self-dependent through entrepreneurships, among others. 

Damar thanked everyone -- especially the loyal customers and employees -- for their support. 

"The award is certainly in line with the company's goal to become a leader in the gold ecosystem. If Pegadaian used to be known for its slogan of solving problems without problems, now Pegadaian solves problems by turning Indonesia into gold," said Damar.

As part of the Ultra Micro Holding, Pegadaian vows to actively support inclusive finance for the community, especially micro, small, and medium business actors. The company also presents various gold investment products, namely Cicil Emas, Arisan Emas, to Tabungan Emas. Pegadaian products are not only available in its outlets, but also on the Pegadaian Digital app. As of Aug. 2024, Pegadaian has 3.2 million Gold Savings customers, and a Gold Savings deposit balance of 9,075 tons.

Pegadaian today has 4,092 outlets across Indonesia. The company has worked alongside over 240,000 agents. It has also launched the Pegadaian Digital app. According to a press release, Pegadaian has over 24 million customers. 

As of end-August, Pegadaian has recorded an outstanding loan of Rp 81.846 trillion, growing 25.8 percent year-on-year (yoy). Pegadaian also posted an increase in assets of Rp 98.935 trillion as of end-August, which also supports the company's positive record.

"Pegadaian always plays its role as a financial services company that continues to be committed to contributing to national development and the economy by realizing economic, social, and environmental sustainability," Damar said