Jakarta. The price of gold surged 65% throughout 2025 and digital gold investment platform Lakuemas expects this trend to continue this year.

LAKUEMAS said that analysts had predicted that the global gold price could reach $4,500–5,000 per ounce. There is also a possibility that the gold price could reach $6,000 per ounce.

Based on this prediction, with the rupiah exchange rate hovering around Rp 16,500–16,900 per US dollar, the price of gold has the potential to rise to Rp 2.9 million in 2026.

Several factors are predicted to contribute to the significant increase in gold prices in 2026, including global geopolitical and economic uncertainty, global central bank gold buying to strengthen foreign exchange reserves, and the reappearance of gold as a safe haven asset. Despite the growth, many people are still unaware on how to be a smart gold investor.  Some common gold investment strategies include buying gold because the fear of missing out. Others lack a clear financial goal, while expecting quick or short-term investments. Investors also tend to be overly emotional by buying gold at high prices and panic selling when prices drop.

Therefore, it's time for people to start becoming smart investors by implementing the right gold investment strategies.

Investing in gold isn't just about buying it, but also choosing an efficient form and weight. Buying physical gold in small weights tends to incur a wider price spread, potentially leading to losses from the start.

For gradual investments and small to medium weights, digital gold is a more efficient solution, with transparent pricing, competitive spreads, and accumulation flexibility. Meanwhile, physical gold is optimal for large-value investments, especially in denominations above 1 troy ounce (±31.1 grams), the international gold trading standard.

"Through the LAKUEMAS platform, investors can start investing in gold now comfortably and wisely, starting with digital gold and managing gold investments integrated within a single ecosystem," Esther Napitupulu, the brand manager of LAKUEMAS, said.

Digital gold is pure physical gold (24 carat) whose ownership is recorded and transacted online. Although not held directly, this gold actually exists and is stored in an official custodian institution, making it safe and secure. People had to wait until they had a lot of money to buy gold bullion, now everyone can start investing in gold little by little, consistently.

"Don't wait until the gold price rises to start investing. Because later, when the price really continues to soar, you will... said, "Luckily, I had already started investing in LAKUEMAS at that time," Esther said,

On LAKUEMAS, users can buy, sell, and send gold within seconds without having to go through a complicated process. All transactions are carried out with high security and accompanied by clear transaction confirmation, providing users with a sense of trust and peace of mind. Users can easily make transactions for long-term investments, create wealth, or maintain their financial stability.

Gold price tends to rise when the cost of living rises, and provides strong protection against hyperinflation and financial and political turmoil. Due to its high universal value and increasing demand, gold is a very attractive investment.

Another advantage is its greater stability than other assets, as well as its ability to provide capital gains. Gold It also has high liquidity, making it easy to use and exchange.

LAKUEMAS has been officially registered with the Commodity Futures Trading Regulatory Agency (Bappebti). They are also part of the jewelry giant Central Mega Kencana (CMK).