Jakarta. Frank & co. recently won the Brand of the Year award for jewelry category at the 2023-2024 World Branding Awards in London.

This marked the third time that Frank & co. won the prestigious award after securing the title in the 2019-2020 and 2020-2021 editions. As the name suggests, the award recognizes brands’ work and achievements in branding. 

Winners of each category were based on three phases of scoring, namely brand valuation, consumer market research, and public voting. The public votes account for 70 percent of the total score. There is only one winner in each category per country.

Frank & co. is under the jewelry giant Central Mega Kencana. Petronella Soan, the operation retail director at Central Mega Kencana, said that Frank & co. upheld three things: quality, pioneer, and moment. 

“Frank & co. is the residence of F Colour and VVS Clarity Diamond Jewelry. As a pioneer, Frank & co. was one of the first to popularize fine jewelry culture, particularly in the fine jewelry market in Indonesia and Southeast Asia. [By fine jewelry culture,] this one is based on a retail business model that adheres strongly to business ethics and corporate responsibility,” Petronella was quoted as saying in a recent press statement.

“As for ‘moment’, Frank & co. has been part of people’s most beautiful moments for almost 3 decades. And we vow to remain that way, and even do more,” Petronella said.

Frank & co. has initiated collaborations with well-known Indonesian designers, among others, Sebastian Gunawan and Monica Ivena. In mid-2022, the jewelry brand partnered with South Korean entertainment giant HYBE to launch Frank & co.'s BTS TinyTAN Special Collection.

In 2021, Frank & co. launched the “Nyatakan dengan Frank & co.” campaign to encourage people to celebrate every moment in life with their jewelry. As part of this campaign, Frank & co. released short films and held social experiments as well as offline activation.

Visit Frank & co.’s official website and follow @franknco_id on Instagram to find out more about the products.

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