Jakarta. Frank & co. is turning 30 and the jewelry giant has revamped its first-ever store at Jakarta’s iconic Pondok Indah Mall (PIM).

For the past three decades, Frank & co. has brought Indonesians quality diamond jewelry that radiates elegance. Frank & co. is celebrating its 30th anniversary with the theme "Your Legacy: The Proof of Your Timeless Love". It has also partnered with seasoned interior designer Yuni Jie, young artist Ajeng Martia Saputri, and fashion designer Stella Rissa to give a brand new look to its PIM store which first opened its doors back in 1996. 

Yuni Jie added elegance, coupled with some modern touch, to the store, by using maroon walls and concentric circles that are reminiscent of a jewelry box. Ajeng painted the “True Jewels of Life”, which transformed the space by combining feminine nuances, expressive splashes of color, and the romantics of life. Stela Rissa designed the uniforms for the jewelry representatives. In her process, Stella combined elegance, personality, and functionality.

“The grand reopening of our very first store shows our journey for the past 30 years. We will replicate this look across all Frank & co. stores gradually. This shows our commitment to present the best quality natural diamonds, gemology education, endless innovations, and services that are full of love. This shows that our legacy stands the test of time, just like natural diamonds," Frank & co.'s general manager Rolly Soesanto said.

Frank & co. has launched timeless collections over the years, including its signature Frank Fire.  Only 1 percent of the world’s top-rated Triple Excellent Diamonds pass the rigorous curation process to become part of this exclusive collection. Each Frank Fire diamond is graded based on 12 evaluation parameters, and has been certified by the Gemological Institute of America (GIA) and Sarine Technologies. It is also laser-inscribed with the "Frank Fire" logo on the diamond girdle. Frank & co. also provides its customers a transparent digital report to let them know about the diamond specifications, thereby ensuring transparency.

Go to www.frankncojwellery.com and check out @franknco_id on Instagram to find out more.