Jakarta. Frank & co., one of Indonesia's oldest and most prestigious jewelry companies, is celebrating its 28th anniversary with a dazzling exhibition themed “You’re a Diamond.” The event, which started last weekend, is being held at Plaza Senayan’s Fountain Area in Jakarta and runs until May 26.

The centerpiece of the exhibition is a giant gift box, offering visitors an immersive journey through Frank & co.'s 28-year history. This unique experience showcases the company’s evolution and its commitment to crafting exquisite jewelry.

"During our 28th anniversary, Frank & co. delivers the message 'You Are a Diamond' to reflect our philosophy that everyone has not only their unique beauty but also inner brilliance like a diamond. They deserve a timeless beauty,” said Frank & co. General Manager Rolly Soesanto.

Win Exclusive Prizes

Visitors can win special gifts from Frank & co. by sharing their experiences at the exhibition on Instagram Stories, Reels, or TikTok. To participate, visitors must mention Frank & co.’s social media accounts and use the hashtags #franknco, #28thanniversary, and #youreadiamond. Make sure your account is set to public.

The contest runs from May 18-26, and six lucky winners will each receive an exclusive pendant from Frank & co.

Introducing Maudy Ayunda as Brand Ambassador

In conjunction with the anniversary celebrations, Frank & co. proudly introduced Maudy Ayunda as their latest brand ambassador. Maudy shared her personal connection with the brand, recalling the special moment when her mother gifted her a pair of Frank & co. earrings during her teenage years.

“Those earrings are so beautiful and memorable. I still wear them with affection today. To me, Frank & co. is more than a brand of quality jewelry; it’s part of my special and meaningful moments,” Maudy said.

Special Collection: Frank Fire Alegria Deluxe Edition

As part of the celebration, Frank & co. unveiled the Alegria Deluxe Edition, exclusive pieces of diamond jewelry from the Frank Fire collection. Featuring the iconic Alegria design combined with the stunning pink sapphire color, these pieces make a unique personal statement.

The Frank Fire Alegria Deluxe Edition symbolizes the strength, warmth, and tenderness of love, with intricate details that capture the essence of these emotions. This limited edition collection is available until June 30, 2024.

For more information about the Frank Fire Alegria Deluxe Edition and other exclusive collections, visit Frank & co.'s official website. Follow their Instagram account @franknco_id for the latest updates.
 

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