BNI, RANS Entertainment Collab to Spur E. Java’s Economy
Jakarta. State-owned bank BNI and entertainment giant RANS teamed up to host an expo on March 10-12 in DBL Arena Surabaya to spur East Java’s economy.
BNI EXPO with RANS visitors could try out the F&B micro, small and medium enterprises (MSMEs) at the Jajarans Festival, while also shopping for vehicles, lifestyle products, and even household supplies. There was even a travel fair. The three-day expo also sought to promote “local pride”. Other activities include the BNI Zone and RANS Universe. Visitors could also jam into music performances featuring Jamrud, Ndarboy, and Maliq & D'essentials.
According to BNI corporate secretary Okki Rushartomo, the bank is proactively supporting programs that can help spur national economic recovery. The expo followed President Joko “Jokowi” Widodo’s instruction to issue faster permits for concerts and sports events.
“To drive Indonesia’s economic growth via the creative industry, we are hosting BNI EXPO with RANS. This is part of our support to the creative industry as well as the MSMEs,” Okki was quoted as saying in a recent press statement.
“We hope this event can attract domestic tourists and bring a positive impact to Indonesia’s economy,” Okki said.
BNI also showered the expo visitors with discounts and cashback.
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Visitors could shop at the F&B MSMEs at a discount of up to 50 percent. They could also earn a bonus cashback of Rp 50,000 when they open up a new account. There was also a cashback of up to Rp 1.5 million, as well as Rp 100,000 shopping vouchers for visitors who apply for BNI credit cards.
Visitors could get a cashback of up to Rp 7.7 million by shopping with credit cards, QRIS, and mobile banking. There were extra shopping vouchers of up to Rp 1 million for BNI Visa credit cards.
The bank also offered BNI Griya KPR housing loan interest with fixed tiers starting at 3.76 percent p.a. Visitors could get an interest starting at 7 percent p.a for KTA Flexi unsecured loans with free administration and provision fees, as well as interest from 2.86 percent flat free of provision fees, and insurance premiums for the first 1 year for vehicle loans.
BNI gave out cash prizes of up to Rp 19 million and free medical check-up vouchers for the purchase of Maksima Sehat health insurance. A visitor could also get a mini health check and free insurance with Rp 40 million sums insured by getting financial planning consultations. Last but not least were 50 souvenirs for every purchase of BNI Life Insurance products.
“We aimed to give a token appreciation for our customers and the companies who have worked with us by offering attractive offers, and also drive the acquisition of BNI products, particularly BNI consumer products, at the selected firms in 2023 BNI Expo activities,” Okki said.
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