Jakarta. Bank Raya, the digital banking arm of BRI Group, is strengthening its commitment to accelerating digital financial inclusion through a range of customer programs and loyalty rewards. Customers can now use Raya Points in the Raya App to earn points from various transactions, such as account opening, balance top-ups, initial deposits, and daily transactions including BI-Fast transfers, e-wallet top-ups, and QRIS payments, which can be redeemed for instant prizes and other rewards until Jan. 31, 2027.

To support customers’ need for more practical and seamless banking, Bank Raya continues to develop its products and services. Throughout 2025, the bank introduced more than 111 features in the Raya App tailored to customer needs, alongside a 16.3% year-on-year increase in transactions, reaching 4.7 million. From May 2025 to January 2026, customers accumulated more than 2 billion Raya Points, reflecting strong engagement with the app.

Kicky Andrie Davetra, Business Director of Bank Raya, said, “We understand customers’ need for financial services that are fast, convenient, and provide added value. Through continuous service innovation, including our loyalty programs, we remain committed to delivering the best value that brings extra benefits to our loyal customers.”

In addition to the Raya Points loyalty program, Bank Raya continues to enhance transaction convenience in the Raya App, including the introduction of the QRIS Display feature. This feature allows customers to make payments by simply displaying a QR code for merchants to scan. The process is straightforward; users can access the QRIS menu in the app and select “Display QRIS Pay.”

The QRIS Display feature is also expected to support the broader adoption of cashless transactions across sectors, particularly among businesses and merchants integrated with the QRIS system. With faster and more seamless payments, both customers and merchants can benefit from improved operational efficiency and greater convenience in daily transactions.

“We believe that ease of access, security, and added value in every transaction are key to building customer trust. As a digital bank, Bank Raya is committed to playing an active role in accelerating financial inclusion. We will continue to deliver digital solutions that are not only relevant, but also have a positive impact on people’s financial lives,” Kicky concluded.

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