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BNI Unveils Strategy to Boost Digital Transactions

BeritaSatu
May 31, 2023 | 5:51 pm
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BNI president director Royke Tumilaar. (Beritasatu Photo/Mohammad Defrizal)
BNI president director Royke Tumilaar. (Beritasatu Photo/Mohammad Defrizal)

Jakarta. State-owned bank BNI recently unveiled its strategy to boost digital transactions amidst Indonesia's huge digital economy potential, among others, by driving the adoption of its mobile banking platform.

According to Google's e-Conomy SEA report, the gross merchandise value of Indonesia's digital economy has hit $77 billion in 2022 and is forecast to reach $130 billion in 2025. 

"Compared to the performance of our digital channel transactions, the digital economy sector still has some potential that we can tap into. We have prepared some strategies for maximum results," BNI president director Royke Tumilaar said in an exclusive interview with BTV on Wednesday.

These strategies include support for the government's program on transaction digitalization and financial inclusion via QRIS and BIFast, among others. Royke said that BNI would also give its support for API standardization on open banking and the optimization of the government's funds through the government credit card schemes.

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The bank will also continue to improve its digital channel BNI Mobile Banking in the retail segment to become an all-in-one digital banking platform. The platform enables customers to make "beyond banking" transactions, including paying various bills and purchasing lifestyle products.

BNI enables its corporate customers to easily make transactions with API open banking and BNIDirect. These allow them to do transactions in an integrated manner between the company and BNI’s systems.

BNI also supports the MSME segment with Xpora and Agen46 which is able to reach remote areas and drives financial inclusion.

According to Royke, BNI also sees huge potential in e-commerce, payment and biller, e-wallet, and e-money. Bank Indonesia data revealed that e-commerce transactions could grow to Rp 533 trillion. The transaction value of e-money in March 2023 rose 11.39 percent year-on-year to Rp 34.1 trillion.

BNI has also seen significant growth in bank digitalization. About 90 percent of the transactions took place in non-teller canals, such as mobile and internet banking. Digital transactions have also dominated retail banking transactions on BNI. As of March 2023, more than 14 million customers have installed BNI Mobile Banking.

On the banking business, Roy expressed BNI’s commitment to developing sustainable products and services by upholding what the customers need. Roy added BNI would ensure superior customer engagement via various digital canals and customer service. 

“BNI focuses on expanding the business solution ecosystem by involving the customers’ value chain, including suppliers, distributors, and potential merchants from the relevant businesses. We also have launched tons of interesting programs to boost the digital transactions for corporate customers and debtors,” Roy said.

Roy said corporate digital banking had reached 102,000 users with a 32.9 percent yoy growth. Transaction value jumped 27.3 percent or equivalent to Rp 1,583 trillion. Its volume also witnessed a 25.3 percent yoy increase, reaching 203 million transactions.

“This shows BNI’s success to make use of banking digital potential to give optimum service to our customers,” Roy said.

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