Jakarta. Many Indonesians get their Eid bonus every year, and wealth tech app Pluang is advising people to invest their extra money instead of splurging on consumptive needs.

According to Pluang, more than 50 percent of Indonesians spend huge sums of money from their savings or credit card on household needs. Ramadan spending saw a 10-percent increase in 2020 and 2021, and these figures were posted by over 70 percent of Indonesians. 

In light of Indonesians’ consumptive tendencies, as Eid approaches, Pluang is encouraging people to allocate some of their holiday bonuses into investment assets by launching the #BukaPluangEmas campaign.

“The Eid bonus enables people to buy for their extra needs for Eid and also share them with family members. But the Eid bonus also becomes a golden opportunity to invest. There are even more opportunities if people can slash their consumptive spending and allocate the money for investment,” Andreas Agung Hendrawan, the Director of Marketing and Growth at Pluang, was quoted as saying in a recent press statement.

“That is why Pluang is inviting people to start sparing their bonus money for investment assets in the #BukaPluangEmas campaign,” Andreas said.

In this campaign, Pluang users must complete three missions by investing in digital gold, mutual funds, and US Stocks using 9 sets of promo codes. Whenever a user completes a mission, they will earn points. 

The first two top and fastest scorers will take home 50 grams of precious gold. Pluang will give 10 grams of precious gold to the next top 10 scorers. And 24 other users can also take home a gram of precious gold.

Anyone who completes all missions can also earn asset bonuses worth Rp 195,000.

The #BukaPluangEmas campaign will last until April 30.

“Hopefully by spending their Eid money on investment products, Indonesians can boost the value of their assets for needs such as education funds, retirement funds, and even emergency funds amid the fluctuating economy due to the inflation,” Yosua Tanuwiria, the Brand & Consumer Marketing VP at Pluang, said.