Jakarta. Rumah123 and Indonesia Property Watch (IPW) have jointly held the third edition of The People's Choice 2026, an awards program recognizing brands that have earned public trust in Indonesia's property industry.

A total of 55 awards were presented at the ceremony at Raffles Hotel on Monday, Aug. 10, honoring property developers, residential projects and building material providers. This year, 111,000 consumers contributed 427,000 votes to determine the preferred property projects and building materials.

The participation reflects a shift in Indonesia's property industry, with assessments of quality and trust increasingly coming from consumers themselves rather than industry players. The average consumer rated three to four different categories, indicating that they made considered choices rather than simply selecting the most familiar names.

The People's Choice 2026 awards covered eight main categories: Best Choice Housing Project, Best Choice Home Design, Best Choice Subsidized Housing Project, Best Choice Home Appliances, Best Choice Building Materials, Best Choice Luxury Building Materials, Best Choice Brand SPKLU, and Company of the Year.

The event also featured Special Recognition Awards, recognizing achievements and contributions beyond the main categories, including Indonesia Property Record and the Special Award.

Among the top honors, Ciputra Group was named Developer of the Year, while Grand Wisata was named Project of the Year. In digital banking, balé by BTN received the Best Digital Mortgage Super Apps award, alongside dozens of regional developers and supporting industry players from across Indonesia.

Opening the awards ceremony, 99 Group CEO Darius Cheung highlighted the changing role of consumers in determining which brands earn recognition.

"The People's Choice 2026 is not merely an awards ceremony, but a reaffirmation of a new standard for Indonesia's property market. At 99 Group and Rumah123, we appreciate the winners who have consistently demonstrated their quality. We hope these achievements will encourage an increasingly competitive and adaptive industry that focuses on delivering real value to the public," Darius said.

Meanwhile, Indonesia Property Watch Chief Executive Officer Ali Tranghanda highlighted a shift in Indonesian consumers' behavior, with buyers becoming increasingly critical and informed.

"Today's consumers are no longer swayed by popularity or massive promotions. They consider track records, execution quality and long-term investment value. The results of The People's Choice 2026 clearly map out which brands are truly capable of meeting the expectations of an increasingly mature market," Ali said.

The event opened with a press conference and exclusive business networking session, bringing together industry stakeholders. A panel discussion moderated by Ali and featuring representatives from KENCANA Ahlinya Baja Ringan, Dekkson and Pertamina Patra Niaga highlighted how home-buying decisions are increasingly influenced by the quality of building materials, hardware technology and the availability of facilities surrounding residential areas.

Pertamina Patra Niaga positioned gas stations as part of residents' daily needs and an added value that developers can leverage to strengthen the proposition of a residential area.

Rumah123 Senior Commercial Advisor Maria Herawati Manik said the scale of public participation was driven by the platform's large base of property seekers, who begin their homeownership journey on Rumah123 each month.

"Every month, millions of people visit Rumah123 to search for homes, calculate their mortgage affordability and apply for mortgages. Reaching 427,000 votes is a strong signal that Indonesians are becoming increasingly proactive in supporting the brands that accompany them throughout their homeownership and residential journey. All voting data submitted underwent multiple stages of audit and verification, ensuring that every award truly represents the objective preferences of real consumers in the market," Maria said.

The People's Choice 2026 awards ceremony was attended by executives from the Real Estate Indonesia (REI), the Indonesian Real Estate Brokers Association (AREBI), as well as leaders of national property companies.

This year's event was supported by Bank Tabungan Negara as the main partner and Synergy Indonesia as a supporting partner.

Through the awards, Rumah123 and Indonesia Property Watch hope to encourage more industry players to continuously raise quality standards and deliver better experiences for Indonesian consumers.

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