Jakarta. Setting up new branches is key for the banking industry to expand its reach and connect with customers. However, amidst changing mobility patterns and increasing competition, businesses can no longer rely on intuition or conventional approaches to pick the location for its new branch. Expansion decisions now require data that is accurate, real-time, and relevant to market dynamics.

Indosat Business is offering companies mobility-based digital analytics solutions, designed to help financial institutions and enterprises understand market potential more precisely. By leveraging comprehensive mobility and demographic data, companies can strengthen the quality of strategic decision-making, particularly in planning physical network expansions, including new branches.

Shifts in consumer behavior, activity centers, and variations in density and daily movement patterns mean that the potential of each location can no longer be assessed statically. Without adequate analytical support, the risk of choosing the wrong location can result in low traffic, suboptimal customer acquisition, and inefficient long-term investments.

Indosat Business’ Location Optimizer allows companies to gain insights based on real-time and historical data to comprehensively assess a location's feasibility. This solution, developed by Indosat Digital Analytics, is designed to provide an in-depth overview of market potential, community mobility patterns, and demographic characteristics in target areas. With quick and easy implementation, Location Optimizer can be seamlessly integrated into a company's business planning process.

This technology utilizes analysis of daily movements, busy points, and visiting habits of residents in an area to map potential traffic and business opportunities. This data is then combined with demographic analysis to understand the needs, purchasing power, and characteristics of potential customers in the target area. This approach enables expansion decisions to be based on real-world conditions, rather than mere assumptions.

Maybank Indonesia has used Indosat Business' mobility-based digital analytics solution in its expansion. With a service network spread across various regions, Maybank requires a data-driven approach to ensure each branch location has optimal business potential and is relevant to customer needs.

The solution enables Maybank to significantly improve the efficiency of the location analysis process while reducing the risk of selecting an inappropriate location. It speeds up decision-making, while enhancing customer experience by having an easily accessible branch that suits mobility patterns.

"With the support of Location Optimizer from Indosat Business, we can make branch expansion decisions more quickly, accurately, and precisely. This solution helps us identify potential locations based on mobility and demographic data, resulting in increased efficiency, reduced risk, and an optimal customer experience," Sonny Supriyadi, Chief Data Officer of Maybank Indonesia, was quoted as saying in a press statement.

This collaboration demonstrates how mobility-based digital analytics plays a strategic role in supporting sustainable banking business growth. 

Amidst ever-changing market dynamics, a data-driven approach is a critical foundation for companies to adapt, increase efficiency, and strengthen competitiveness in the digital era.

Visit the Indosat Business website or contact LARAS by Indosat Business at +62 855 130 1000 to find out more about the Digital Analytics solution.

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