Jakarta. City Vision has unveiled its latest out-of-home (OOH) media innovation with the launch of the SCBD Sudirman Way Network, a dual-LED advertising network designed to capture audience attention at one of Jakarta’s busiest and most strategic traffic nodes.

The SCBD Sudirman Way Network combines two large-format LED screens: the Green SCBD LED, long recognized as a visual landmark in the SCBD area, and the newly activated Grand Lucky LED, which has been operational since November 2025. Positioned sequentially along the exit route from SCBD toward Jalan Jenderal Sudirman, the two screens ensure that brand messages are seen not once, but twice — creating natural repetition that enhances recall and communication impact.

The network is strategically located at the roundabout connecting SCBD, Jalan Sudirman, and Jalan Gatot Subroto, directly in front of Grand Lucky Superstore, a popular destination among upper-income consumers. The area is traversed daily by thousands of executives, professionals, and premium consumers, making it an ideal advertising channel for brands seeking to engage influential urban audiences.

Traffic data further underscores the network’s potential reach. Studies along Jalan Jenderal Sudirman — part of the SCBD–Sudirman traffic corridor — show the road accommodates at least 6,345 vehicles per hour during morning peak periods, with the highest volumes recorded between 7:30 a.m. and 8:30 a.m. Congestion typically intensifies during evening hours, further increasing exposure as vehicles slow and dwell longer within the area.

For motorists, the experience of encountering the two LED screens in sequence creates an unavoidable visual moment. As vehicles enter the roundabout, attention is first drawn to the Green SCBD LED, followed shortly by the Grand Lucky LED, which reinforces the message once more. This dual exposure strengthens brand presence and makes campaigns more memorable amid the city’s fast-paced environment.

The wide-format LED design and dynamic content capabilities allow brands to tell richer, more engaging stories through creative and contextual visuals, transforming routine commutes into impactful brand experiences.

“We want every brand to have the opportunity to stand out in public spaces — not just through a single exposure, but with double the impact,” said Meyrick Sumantri, Co-Founder and Co-CEO of City Vision.

With its strategic placement and repeated exposure, the network also enables brands to build deeper audience memory. “We believe powerful messages are those delivered at the right moment. The SCBD Sudirman Way Network delivers that moment twice, giving brands a stronger opportunity to embed themselves in the audience’s mind,” added Juliana Kumala, Co-Founder and Co-CEO of City Vision.

Through the SCBD Sudirman Way Network, City Vision offers more than conventional OOH advertising. The network represents a carefully designed communication ecosystem — two screens, one route, double exposure — positioned as a smart investment for brands aiming to penetrate Jakarta’s urban consciousness.

The launch further reinforces City Vision’s position as a pioneer of innovative OOH solutions in Indonesia, elevating outdoor advertising to a more effective, impactful, and relevant medium in the modern era.

Founded in 2008, City Vision is Indonesia’s largest out-of-home media company, focused on building an accessible, data-driven, and innovative advertising ecosystem. The company aims to leave lasting impressions and inspire urban communities by enhancing public spaces through meaningful and impactful communication solutions.