B-Universe Taps Gen Z Voices Through New ‘Market Muda’ Forum
Jakarta. B-Universe on Tuesday rolled out Market Muda, a new focus group discussion (FGD) forum aimed at engaging Generation Z in conversations on economic issues and media literacy.
Held in Jakarta, the forum brought together university students and youth communities as a platform for dialogue, inspiration, and critical thinking on economic developments. Beyond discussion, Market Muda is designed to help young people sharpen their ability to assess economic information amid the flood of digital content.
Investor Daily Editor-in-Chief Djaka Susila said students play a crucial role in driving national progress, a role he believes aligns closely with the responsibility of mainstream media.
“This FGD is for youth communities and students. We all know that young voices today are strong and widely heard,” Djaka said on the sidelines of the event. “As a mainstream media group, B-Universe has an obligation to provide space for them to speak, collaborate, and access quality information delivered in ways that resonate with them.”
Djaka added that students have historically been powerful agents of change in many countries, making them a natural focus for the initiative. He also stressed the importance of critical literacy in the digital era, where access to information is vast but not always reliable.
“Digitalization brings opportunities, but students must also be able to filter and identify quality information,” he said.
Looking ahead, Market Muda is set to become part of B-Universe’s annual program lineup. Djaka said the forum is expected to channel youth aspirations to policymakers and other stakeholders, contributing fresh energy to Indonesia’s development.
“We want to gather these young voices and convey them to stakeholders, so they can become an additional force pushing Indonesia forward,” he said.
Tags: Keywords:Related Articles
Gen Z Embraces Wellness, but Social Media Is Making Healthy Choices Harder
Young Indonesians are embracing wellness, but a flood of conflicting health advice online is making healthy choices harder.The Gen Z Trap: What Brands Risk Forgetting About Human Nature
Generations change, but human needs endure. Brands that understand this can build relevance across generations.The Latest
Prabowo Calls Meeting on Forest Fires as Haze Reaches Jakarta, Singapore
Prabowo summons senior officials to discuss forest fires as smoke reaches Jakarta and Malaysia pushes for regional action.Jakarta Outranks Amsterdam in Global Public Transport Survey
Jakarta climbs two places to 15th in Time Out's 2026 public transport survey, with its governor citing better network integration.MSCI Concerns, Tighter IDX Trading Rules Send Indonesian Stocks Down 5% by Midday
Indonesian stocks plunge 5% by midday as MSCI concerns weigh on sentiment and the IDX tightens its daily downside limit to 7%.Jakarta Prepares 367 Health Facilities as Haze Reaches the Capital
Jakarta prepares 367 health facilities to treat potential haze-related illnesses after smoke from Sumatra and Kalimantan crosses the region.Jakarta Expands Flood Prevention With New Water Storage Ponds
Jakarta opens two East Jakarta water storage ponds as it expands flood prevention efforts through reservoirs and river normalization.Most Popular
