How Wellness App Fita Plans to Promote Healthier Lifestyle
Jakarta. Preventive health app Fita seeks to get more Indonesians to adopt a healthier lifestyle, and it is giving its users rewards to keep them motivated.
“We wish to ‘upgrade’ Indonesians, so they will make healthy lifestyle choices. We are starting out with addressing weight problems. Not only because it is measurable, but weight problems are the gateway to chronic diseases such as diabetes and hypertension,” Fita chief executive officer Reynazran Royono said during a media visit to B Universe on Friday.
“We give rewards such as Telkomsel data packages to help build good habits among our users. There are tons of gamification elements in Fita. The daily tasks are similar to the quests that you usually find in games,” Reynazran said.
Other rewards include ride-hailing app and e-commerce vouchers. The on-app daily quests range from logging one’s physical activities to tracking steps. Users can even get points by drinking 8 glasses of water a day.
Fita is under Indico, a subsidiary of the cellular operator giant Telkomsel.
According to Reynazran, being part of Telkomsel’s ecosystem gives Fita an advantage in attracting users to its platform. Fita to date has amassed about 400,000 active users. Reynazran added that Fita’s users had lost 3 kilograms on average. About 50 percent have achieved their weight loss goals.
The app is free to download, but it has exclusive features available to paying subscribers.
Eight percent of the 400,000 active users are paying subscribers, according to Reynazran. By paying Rp 349,000 ($22) a month for a VIP program, subscribers can collect reward points much faster. They also gain access to 1-on-1 consultations with professional coaches.
“Sky’s the limit, especially considering how Telkomsel has a myriad of subscribers. But Fita hopes to increase the rate of paying subscribers, from 8 percent to 12 percent before we push for more active users,” Reynazran said.
“To this end, we will team up with programmatic channels, and improve our on-app gamification to get people to purchase our products. We also plan on working with more coaches and nutritionists,” he added.
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