Jakarta. Sunset di Kebun Series 2026, presented by Tring! by Pegadaian has officially been launched as a nationwide music festival series featuring three main concepts within one integrated ecosystem: Sunset di Kebun, Sunset di Pantai, and the newly introduced Jazz di Kebun.

The program is developed by Mitra Natura Raya, part of Dyandra & Co. and a partner of Indonesia’s National Research and Innovation Agency (BRIN) in managing the Bogor, Cibodas, Purwodadi, and Bali Botanical Gardens.

“As the manager of the Botanical Gardens, we carry the responsibility of preserving and introducing conservation values to the public. Sunset di Kebun Series is our way of delivering that message through an approach that is closer to younger generations, namely music and direct experiences in nature,” said Mitra Natura Raya Managing Director Marga Anggrianto.

Sunset di Kebun offers a festival experience in green open spaces with a picnic concept and conservation-driven approach. Sunset di Pantai presents a laid-back coastal atmosphere, while Jazz di Kebun is designed as a more intimate and curated format for audiences seeking a closer musical experience.

The three programs are aimed at Gen Z, millennials, and young families looking for experience-based entertainment. Visitors are encouraged not only to enjoy music performances, but also to gather, interact, and explore various activities within an integrated space.

Sunset di Kebun Series 2026 will take place across Jakarta, Bogor, and Bali. The first event of the year will be held at Bogor Botanical Gardens on May 9-10, followed by Jakarta in June and Bali in July.

The festival will feature a lineup of Indonesian musicians including Tulus, Fiersa Besari, Bernadya, Idgitaf, Hindia, .Feast, Dere, and Nadin Amizah, among others.

“Our visitors not only come to watch performances, but to enjoy the entire experience from the beginning until the end of the event,” said Abi Irawan, General Manager Event at Mitra Natura Raya.

The expansion follows strong performance throughout 2025, when Sunset di Kebun Series was held across six strategic locations, including Bogor, Cibodas, Purwodadi, Bali, TMII Jakarta, and Pantai Indah Kapuk, attracting a total of 52,439 visitors.

Market enthusiasm was also reflected in ticket sales for Sunset di Kebun Bali 2026, which sold out ahead of the July 25 event date, highlighting strong demand for nature-based festival experiences in tourism destinations.

Sunset di Kebun 2025 recorded a Customer Satisfaction Index of 5.17 and a Net Promoter Score of 61.54%, indicating strong visitor satisfaction and loyalty.

The initiative is supported by the Lesstari program, which promotes environmental education, as well as Plant Heroes, a program encouraging visitors to better understand ecosystem preservation and plant conservation.

“We want Sunset di Kebun Series to become a space where entertainment and education go hand in hand. Through the programs we present, visitors can enjoy music while gaining a deeper understanding of the importance of protecting nature and ecosystem sustainability,” said Mitra Natura Raya President Director Michael Bayu A Sumarijanto.

As part of the ecosystem’s expansion, 2026 also marks the launch of Jazz di Kebun. Following the introduction of Sunset di Pantai in 2025, the initiative represents the company’s continued effort to broaden audience segmentation and enrich visitor experiences.

Collaboration with Tring! by Pegadaian
As the presented partner, Tring! by Pegadaian acts not only as a supporter but also as a key enabler in delivering a festival experience integrated with financial education and accessible financial solutions for today’s generation.

Through the collaboration, Tring! aims to strengthen the connection between entertainment and practical financial services within a single ecosystem.

The partnership allows visitors to enjoy a more seamless festival experience through ticket bundling programs, easier transactions, and exclusive activations at event venues designed to improve engagement and personalized experiences.

“This collaboration is not merely support for an event, but part of our effort to position Tring! by Pegadaian as a gold ecosystem financial application that offers financial solutions relevant to the lifestyle of younger generations. We want to be present in moments they enjoy while also providing convenience and benefits in every experience,” said Yudi Sadono, Senior Vice President of Tring! by Pegadaian.

Through the integration, Tring! by Pegadaian aims to reinforce its position as a lifestyle-driven brand that is present in consumers’ everyday moments, from entertainment to daily financial needs.