Jakarta. Celebrating its first anniversary, Qpon, Indonesia’s leading Local Service App, has officially launched its newest feature, Explore, and hosted the Qpon Merchant Gathering & Awarding Night 2025 at the Ritz-Carlton Ballroom, Pacific Place Jakarta, on Friday, Nov. 21, 2025.

The event highlights Qpon’s commitment to strengthening Indonesia’s digital lifestyle ecosystem by connecting users and merchants through continuous innovation.

It also marked an important milestone in recognizing the contribution of merchants, business partners, and users who have supported Qpon’s rapid growth throughout its first year.

Qpon: A Smart and Affordable Lifestyle Transformation
Launched in November 2024, Qpon was created to help Indonesians enjoy a smarter, simpler, and more affordable lifestyle through digital vouchers. Users can easily discover and redeem real-time promotions across food, beverages, entertainment, and lifestyle services directly on the app.

In less than a year, Qpon: Selalu Ada Diskon has quickly become part of Indonesia’s modern lifestyle.

In July 2025, Qpon achieved a major milestone by ranking #1 Top Free App in the Travel & Local category on Google Play Store and #3 on the App Store, reflecting strong user trust and rapid nationwide adoption.

Today, Qpon has more than 37 million registered users and partners with over 3,000 brands across 50,000 outlets, positioning it among the largest local services ecosystems in the country.
Qpon’s contribution to Indonesia’s digital economy was further recognized through the “Emerging Tech Company of the Year” award at the CNBC Indonesia Awards 2025.

New Feature: Explore, for More Personalized Experiences

As part of its ongoing innovation, Qpon introduces Explore, a personalized discovery page designed to help users find nearby dining, entertainment, and wellness spots based on their interests. The feature includes:

● Search: Quick search with filters for location, category, and distance.
● Video: Short, interactive video content that inspires users to explore new places.
● Shortcut: Direct access to popular lifestyle categories

Qpon also strengthens the experience with its AI-driven tools:
● Qpon Advisor: An AI assistant that delivers fast and accurate recommendations.
● AI Smart Insights: Provides menu suggestions, automatic venue descriptions, and multi-language support.
● QRATE: A transparent scoring system that rates taste, ambiance, value, and popularity.

“Explore is designed to solve the biggest challenges users face when deciding where to go — from unclear information to limited coverage. With richer content, precise search, and access to more than 1.6 million points of interest across Indonesia, we want to make discovery effortless and help users find the right place with confidence,” said Felix Fang, CEO of Qpon Digital Indonesia.

Explore enhances user experience while giving merchants new opportunities to reach relevant customers through personalized, location-based recommendations.

Empowering Local Merchants Through Technology
Beyond user convenience, Qpon is expanding its commitment to merchants through a new suite of data-driven growth tools and multi-platform traffic support. With enhanced features such as Smart Voucher Engine, e-POST, performance-based ad placements, and integrated promotion across the Qpon app, OPPO ecosystem, and external media partners, merchants gain access to over 12 billion impressions annually.

Merchants utilizing Qpon’s upgraded promotional tools have achieved:
1. 100% increase in exposure,
2. 80%+ higher click-through rate
3. 58%+ improvement in conversions

The upgraded Explore module also contributes to merchant performance, generating 100 million+ daily impressions and improving search visibility, enabling merchants to appear within the Top 5 results for relevant categories.

To further accelerate merchant growth, Qpon is introducing an Exclusive Support Program for High-Quality SMEs, offering access to 10+ marketing tools, 15B+ IDR annual subsidies, 10B+ traffic allocation, professional customer service, POS system services, online QR ordering, operational support, and KOL video production.

Our priority is to ensure that every merchant can achieve real and sustainable growth. With stronger traffic support, smarter marketing tools, and more efficient platform operations, we aim to help merchants not only reach more customers, but turn that visibility into measurable business results.” said Jimmy Chen, General Manager of Qpon Digital Indonesia.

Going forward, the 2026 merchant strategy will focus on:

• Developing the Premium Merchant Program

• Optimizing digital operations for daily performance

• Strengthening the Food & Beverage category

• Offline collaborations with shopping malls and local communities

Innovation for Consumers, Impact for the Industry
More than just a discount app, Qpon has evolved into a key part of Indonesia’s modern lifestyle. Through daily flash sales starting from Rp1,000, major promotional campaigns such as Double Date and Payday Hemat, and exclusive reward programs for new users, Qpon delivers a fun, accessible, and relevant way to save every day.

Looking ahead, Qpon plans to expand its collaboration with local brands and introduce AI-powered personalization to deliver even more relevant, tailored experiences for users.