Jakarta. OLX Indonesia has launched a new car (mobil baru) subcategory as part of its efforts to expand automotive services on the platform. Through this feature, users can browse new car options by brand and adjust their search based on budget.

The launch was announced during the Media Meet Up Road to GIIAS with OLX and OLXmobbi in Jakarta. At the same event, OLX and OLXmobbi also introduced several programs that will be brought to the GAIKINDO Indonesia International Auto Show, or GIIAS 2026.

OLX Indonesia Marketing Division Head Catherine Jennie said Indonesia’s automotive market has undergone several changes in recent years. According to her, economic dynamics, shifting consumer preferences, the growth of electric vehicles, and an increasingly diverse range of vehicle options have influenced the way consumers search for and purchase vehicles.

As a digital classifieds platform, OLX has observed changes in user behavior in the automotive sector. From January to May 2026, interest in used car listings declined by 6 percent compared with the same period last year.

Even so, used car searches remain one of the main activities on OLX. The company recorded an average of around 2.7 million used car searches every month.

OLX also cited a study showing that 66 percent of prospective buyers are now more flexible in considering whether to buy a new car or a used car before making a purchase decision.

New Car Category Now Available on OLX Indonesia
Through the mobil baru subcategory, users can go to the Car category and select the New Car option. From there, users can choose their preferred car brand and browse vehicle options that match their budget.

OLX Indonesia Director Agung Iskandar said the feature is related to consumer search behavior, which does not always begin with a final decision between buying a new car or a used car.

“When choosing a vehicle, consumers do not always start with a final decision between a new car or a used car. They want to see more options, compare benefits and budgets, then decide which vehicle suits them best. Through the New Car Subcategory, OLX wants to help consumers go through this process more easily within one platform,” said Agung.

With this feature, vehicle options on OLX are no longer limited to used cars but also include new cars. Users can compare both options on one platform before making a decision.

OLX and OLXmobbi Prepare Programs for GIIAS 2026
The launch of the new car subcategory also coincides with preparations for GIIAS 2026. The automotive exhibition is scheduled to take place from July 30 to August 9, 2026.

During GIIAS 2026, OLX is preparing an e-Toll balance promo of up to Rp500,000 for users who go through the vehicle checking and comparison process on the platform until they successfully complete a transaction.

In addition, OLXmobbi will be present as the Official Trade-in Partner at GIIAS 2026. OLXmobbi’s presence is aimed at serving vehicle owners who want to trade in their cars during the exhibition.

OLXmobbi is also preparing cashback promos of up to Rp15 million, along with various activities and prizes for exhibition visitors.

New Car Services and Trade-In Run Side by Side
With the presence of the new car category on OLX and the trade-in service from OLXmobbi, the company is placing both services within one automotive ecosystem.

Users can search for and compare new car options through OLX, while vehicle owners who want to sell or trade in their old cars can use OLXmobbi’s services.

This launch marks one of OLX’s steps in responding to changes in automotive consumer behavior, particularly among consumers who now consider beli mobil baru and buying used cars during the vehicle purchase process.

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