Jakarta. éL Hotel Group has marked another important milestone in its business journey in Indonesia’s hospitality industry. After previously receiving the “Indonesia Leading Local Hotel Chain” award at the 14th Indonesia Travel & Tourism Awards (ITTA) 2023/2024, éL Hotel Group has now been recognized as a “Strategic Partner” by Trip.com, one of the world’s leading travel platforms.

The award was presented at the Trip.com Appreciation Night 2026, held at Elysee SCBD in Jakarta. The event served as an appreciation gathering for Trip.com’s partners and brought together industry players for networking sessions, market insight presentations, a gala dinner and, as the highlight of the evening, an Awarding Ceremony.

For éL Hotel Group, the two awards represent interconnected milestones in its journey. Recognition as Indonesia Leading Local Hotel Chain reflects éL Hotel Group’s role in building and developing its identity as an Indonesian hotel chain. Meanwhile, the Strategic Partner award reflects the trust established through a consistent and strategically valuable partnership with a global player in the digital hospitality ecosystem.

Recognition as a Strategic Partner takes on particular significance amid an increasingly dynamic industry. For a hotel operator, a strong partnership is built not only on business relationships, but also on shared vision, consistent performance and the ability to create mutual growth. The award reflects that relationship while demonstrating éL Hotel Group’s ability to build trust with global partners.

The achievement also demonstrates that the development of a hotel chain is not determined solely by the number of properties it operates. Brand strength, the quality of the guest experience, the ability to adapt to technology, and relationships with business partners are all important elements in building sustainable competitiveness.

“For us, an award is not simply about a trophy or recognition. Every award reflects the journey and hard work of the entire éL Hotel Group team. Being recognized as a Strategic Partner by Trip.com motivates us to continue innovating, build stronger collaborations and take éL Hotel Group to the next level,” said Maria Avianto, representing éL Hotel Group.

“This award motivates us to continue improving quality, strengthening digitalization, creating innovations and delivering greater value to our guests and all our business partners.”

Going forward, éL Hotel Group will continue to focus on business development, enhancing the guest experience, leveraging technology and digitalization, strengthening its brand and building strategic partnerships with various parties both domestically and internationally.

From recognition as Indonesia Leading Local Hotel Chain to becoming a Strategic Partner of a global player, éL Hotel Group’s journey continues.

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