Jakarta. KB Bank is holding an Instagram reel and TikTok competition that offers cash prizes totaling Rp 13 million.

In the “A Day in My Life with KBStar '' challenge, customers must upload a video of them using KBstar’s digital banking app during Eid. For example, participants can show a video of them transferring Eid allowance --locally known as THR-- for family members and loved ones. Other examples include buying Eid outfits using QRIS KBstar, saving the THR allowance on KBStar’s planning account, and many more.

“We hope we can introduce [KBstar’s] features that can help our customers make transactions and manage their finances,” KB Bank’s retail business director Helmi Fahrudin was quoted as saying in a recent press statement.

The following are the rules for the competition:

     1) Participants must upload a video on Instagram Reels and TikTok. The video must follow the theme “A Day in My Life with KB Star '' with Eid vibes.

     2) The video must use and show KBstar by KB Bank’s app.

     3) Participants must follow KB Bank on Instagram (@kbbukopin) and TikTok (@kbbank.id), while also including the hashtags #KBBank, #KBstar, and #BintangnyaSegalaAksi in the caption.

     4) The video must not contain anything related to SARA (ethnicity, religion, race, and intergroup), politics, violence, or pornography.

     5) The account must not be private.

     6) The challenge starts on April 5 and will go on until April 19.

     7) Winners will get a KBstar balance top-up with the following details:

                 a) First place (Rp 5 million)

                 b) Second place (Rp 3 million) 

                 c) Third place (Rp 2 million)

                 d) Participant with the most likes (Rp 1 million each for 3 winners) 

     8) Winners will be announced on KB Bank’s Instagram Story on April 26.