Jakarta. FWD Group has appointed Jeffrey Woo as President Director of FWD Insurance Indonesia following approval from the Financial Services Authority (OJK), bringing in an insurance veteran with more than two decades of experience across Asia-Pacific financial services markets.

Woo succeeds in leading the Indonesian unit as the insurer seeks to expand its reach in one of Southeast Asia's fastest-growing insurance markets.

"Jeffrey brings extensive experience across the Asia-Pacific insurance and financial services industry, with a proven track record in driving growth and customer-focused innovation. We are confident in his leadership to deliver sustainable growth and enhance accessible, relevant insurance experiences for customers in Indonesia," said Binayak Dutta, Senior Managing Director, Southeast Asia and Group Chief Business Operations Officer at FWD Group.

Woo has more than 20 years of leadership experience in financial services, including life insurance, with expertise spanning agency and bancassurance distribution, strategic execution, performance management, and governance.

Before joining FWD Insurance Indonesia, Woo served as General Manager and Board Director at AIA. He previously held leadership roles at Chubb and Manulife, and began his career at Ernst & Young.

He also served as Chief Bancassurance Officer at FWD Thailand, where he played a key role in strengthening the insurer's bancassurance business.

"Indonesia is a key market with strong growth potential, supported by an increasingly digital-savvy population. I am honoured to lead FWD Insurance and build on its solid foundation to deliver protection solutions that are relevant, easy to understand, and accessible to more Indonesians," Woo said.

"We remain committed to driving innovation and realising our vision of changing the way people feel about insurance," he added.

FWD Group said Woo's appointment reflects its commitment to strengthening leadership and accelerating growth in Indonesia, a market it views as having significant long-term potential driven by rising digital adoption and growing demand for insurance protection.