Jakarta. City Vision, the largest Out-of-Home (OOH) media company in Indonesia, is once again reinforcing its position as a market leader by launching its latest LED installation at the Indonesia Convention Exhibition (ICE), BSD. Strategically located at the heart of a prominent business and event district, this new asset offers a more effective, modern, and attention-grabbing digital advertising experience.

ICE BSD, the largest exhibition and convention center in Indonesia, has become the premier destination for both national and international events. City Vision’s newest LED installation at this location is designed to help brands reach a premium and diverse audience, ranging from exhibition participants and visitors to business professionals attending events at ICE BSD.

Meyrick Sumantri, Co-Founder & Co-CEO of City Vision, stated, “We remain committed to bringing the best innovations to Indonesia’s OOH industry. The presence of our new LED at ICE BSD is a strategic move to maximize brand visibility in one of the country’s most prestigious locations. With cutting-edge technology and iconic design, this installation not only adds value for advertisers but also enhances the public space aesthetically.”

The new LED at ICE BSD features high-resolution digital technology that enables dynamic and relevant messaging. Its placement ensures high visibility from various angles, allowing brands to capture the attention of a wide audience, including event attendees and passersby in the ICE BSD area. With its iconic four-sided design, the LED also supports 3D or anamorphic content, giving brands an immersive and creative visual platform for delivering impactful and memorable advertising messages.

Supporting the Growth of the OOH Industry in Indonesia

Aligned with BSD’s growth as one of Indonesia’s key economic and lifestyle hubs, City Vision recognizes the importance of utilizing public spaces to foster meaningful connections between brands and the community. The LED installation at ICE BSD is also designed to support the wide range of major events regularly hosted at the venue, from technology exhibitions to international concerts, making it a relevant advertising platform all year round.

Juliana Kumala, Co-Founder & Co-CEO of City Vision, added, “We believe that OOH media is one of the most effective ways to deliver impactful messages. With the launch of our new LED at ICE BSD, we aim to help brands create lasting impressions while also beautifying public spaces. This innovation reflects our commitment to building a more inclusive, creative, and sustainable future for OOH.”

With the launch of this new asset at ICE BSD, City Vision continues to expand its portfolio to become the key partner for brands looking to reach their audiences. For more information about City Vision’s products and programs, visit our official website at https://cityvision.co.id and follow our official Instagram account @cityvisionindonesia.