Jakarta. As a strategic move to encourage the deepening of the Islamic financial sector and offer secure investment solutions, Bank Syariah Indonesia (BSI) has partnered with Hartadinata Abadi to launch BSI Gold, an exclusive gold bullion product with 99.99 percent purity that meets SNI (Indonesian National Standard) and has received a Sharia Compliance recommendation from the Indonesian Ulema Council (MUI). BSI Gold can be owned by the public through the BSI Cicil Emas product, available both at BSI branches and digitally through the BYOND application.

At the launch event titled "Golden Legacy – A Celebration of Timeless Luxury" at the Fairmont Hotel Jakarta, BSI introduced a stable and profitable Islamic investment option while raising awareness about the importance of asset diversification amid global economic uncertainty.

Hery Gunardi, CEO of BSI, said  BSI Gold is part of the company’s commitment to driving growth through its gold business, which has now become a key growth engine for the company. The product also aims to deepen the Islamic financial sector and support Indonesia’s economic growth.

“We understand that there are three main factors that customers consider when buying gold bars: trust, liquidity, and pricing. These three factors can be found in BSI Gold,” said Hery.

BSI Gold can be acquired by the public through Cicil Emas BSI financing at all BSI branch offices. In the near future, BSI Gold will also be available for digital purchase through the BYOND by BSI digital channel. This ensures that BSI provides an affordable, easy, and secure gold investment option for its customers.

BSI Gold has unique advantages, including a buy-back feature, which is being prepared by BSI in partnership with PT Hartadinata Abadi. This feature will make it easier for BSI customers who wish to sell their BSI Gold back through the BSI branch network at a transparent price. Customers can also pledge their BSI Gold at over 700 BSI pawnshop outlets if they need urgent funds but still wish to keep their gold.

In terms of the precious metal business, as of September 2024, the total gold transaction volume at BSI has increased by 60.5% year-on-year (YoY). Specifically, BSI Cicil Emas has seen a 143% year-on-year increase, indicating strong public interest in gold as an investment.

Therefore, BSI Gold represents BSI’s commitment to providing secure, transparent, and accessible investment solutions for all. This program not only offers the public a way to protect their assets but also serves as a tool to effectively diversify investment portfolios.

“Looking ahead, with the digitalization of business processes through BYOND by BSI, we expect BSI’s gold portfolio to grow by more than 60% by 2025,” concluded Hery.

Meanwhile, Sandra Sunanto, CEO of Hartadinata Abadi, underlined that the company is committed to advancing the gold industry in Indonesia. The collaboration with BSI serves as a tangible example of their support for developing the gold industry ecosystem, as well as strengthening the trust of major financial institutions in the company’s track record.

“The advantage of BSI Gold lies in the gold bullion product that complies with SNI standards and is currently the only product that has received a Sharia Compliance recommendation from the Indonesian Ulema Council (MUI). Its production practices are free from riba (usury), gharar (uncertainty), and maisir (gambling), and it is equipped with security features to protect against counterfeiting,” she said.

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