Jakarta. Indonesia is making its highly-anticipated second appearance at the prestigious 2023 ITMA exhibition in Milan, Italy. 

From June 8 to 14, the Fiera Milano Rho exhibition center will come alive with over 1,600 exhibitors from 44 countries, making ITMA 2023 a must-attend event for industry professionals.

Host CEMATEX has established ITMA as the premier platform for showcasing the latest advancements in textile and garment processing technology, machinery, and materials. The exhibition serves as a hub for collaborations and partnerships, drawing influential decision-makers from leading textile and garment producers and renowned brand owners. Participating in ITMA is vital for conducting business and staying ahead in this dynamic industry.

APR, known for its innovation and dedication to sustainability, is excited to display its exceptional quality viscose rayon at ITMA. This versatile material is gaining popularity as a fully biodegradable alternative to petroleum-based synthetic fabrics like acrylic, polyester, and nylon.

Zoey Rasjid, Head of Marketing Communications at APR, expressed the company's enthusiasm, stating, "We are thrilled to participate in ITMA 2023, as it provides an excellent platform to showcase our commitment to sustainable textile and garment production in Indonesia. Our aim is not only to highlight the high quality and versatility of our products but also to emphasize our efforts in promoting sustainability across the entire value chain."

The demand for viscose rayon continues to rise as consumers increasingly prioritize both comfort and sustainability. With its softness comparable to cotton, breathability akin to silk, and elegant draping properties, viscose rayon is the preferred choice for those seeking superior-quality textiles. APR's lyocell fabric, known for its exceptional strength, durability, and resistance to pilling, is expected to captivate visitors at the exhibition.

APR's participation in ITMA offers a unique opportunity for visitors to experience their products firsthand through fabric samples accompanying the displayed yarns. This immersive experience allows attendees to feel the texture and quality of APR's offerings, facilitating direct communication with the manufacturer to meet specific requirements. APR aims to leverage this opportunity to expand its reach in the European market, targeting potential customers and forging valuable partnerships.

In addition to showcasing its yarns and fibers, APR will highlight a comprehensive value chain, encompassing wood chips, dissolving pulp, and viscose production. This integrated display aims to provide visitors with a deeper understanding of APR's sustainable and responsible sourcing practices, as well as their unwavering commitment to transparency and quality throughout the production process.

With a vast customer base spanning 21 export countries, including India, Bangladesh, and Brazil, APR is well-positioned to strengthen existing relationships and attract new customers at ITMA 2023. With 225 customers, comprising 171 export and 54 domestic clients, APR solidifies its position as a leading player in the viscose rayon industry.