Jakarta. The 2025 BeautyFest Asia by Popbela.com will come to Surabaya this week.

The Surabaya edition will wrap up the festival after it took place in Jakarta and Bandung. The event is slated for Oct. 31 to Nov. 2 at the Grand City Convention & Exhibition in Surabaya.

The three-day event will offer discounts of up to 75 percent on various beauty brands. Some household names like Wardah and Skintific will join the expo. There are also tens of other brands, including PIXY, MS Glow Aesthetics, Nature Republic, Herborist, OMG, Favour, Makarizo, Pigeon, Viva Cosmetics, Yesnow, J Glow, and Breylee.

Visitors can also learn more about skincare at the talk show session with beauty experts and creators. They are Ovi Darin (dentist, radio announcer and MC), Aeshnina Azzahra Aqilani (environmental youth activist), Paula Andrea (model & influencer), Firyal Nadiah Rahmah (doctorpreneur, content Creator, and makeup artist), JGlow Clinic's Za & Arda, as well as Lanny Tjo (entrepreneur and beauty enthusiast).

Guests can also sing their hearts out at the karaoke session featuring @ngambyarnyaandreanz and DJ Bernard on the main stage.

The highly anticipated VIP Goodie Bag Experience will also be back.

The presale goodie bag, which had a price tag of Rp 70,000 ($4.21) already got sold out in just two hours.

There is still a chance to get the on-the-spot goodie bag at Rp 90,000 when the event takes place. However, there will only be 300 pieces, with a cap of 100 bags a day. Every purchase of the goodie bag will include selected products and an additional raffle coupon.

Visit @beautyfest.asia on Instagram to find out more about the event.