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How Trump’s Media Power Meets Economic Reality

Didin Nasirudin
September 27, 2026 | 7:44 am
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US President Donald Trump walks to board Air Force One at Morristown Municipal Airport in Morristown, New Jersey, on August 2, 2026. President Trump is returning to the White House after spending the weekend at his National Golf Club in Bedminster, following a cabinet meeting in Camp David, Maryland. (AFP Photo/ AARON SCHWARTZ)
US President Donald Trump walks to board Air Force One at Morristown Municipal Airport in Morristown, New Jersey, on August 2, 2026. President Trump is returning to the White House after spending the weekend at his National Golf Club in Bedminster, following a cabinet meeting in Camp David, Maryland. (AFP Photo/ AARON SCHWARTZ)

Donald Trump’s decision to bar CNN, MS NOW and Politico from the White House was more than another quarrel between an American president and the press. The September ban targeted entire news organizations, stripping 78 credentialed journalists of White House access after Trump repeatedly complained about their coverage.

US District Judge Timothy Kelly, a Trump appointee, subsequently issued a 14-day temporary restraining order requiring the White House to restore the journalists’ credentials, finding that the outlets were likely to succeed on their claim that the administration had violated their due-process rights.

The episode illustrates something Trump has repeatedly encountered in his second term: even an aggressive presidency operates within legal and constitutional constraints.

Trump’s confrontation with the media, however, is only one part of a much broader campaign against institutions and individuals he regards as adversaries. By late November 2025, Reuters had identified at least 470 people, organizations and institutions targeted for retribution by Trump or his administration, including law firms, universities and media organizations.

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Trump’s supporters argue that many of these institutions had become politicized and that his administration is restoring accountability. Critics contend that government power is being used not merely to change policy, but also to raise the cost of challenging the president.

From Criticism to Pressure
The media have been particularly exposed because Trump’s second-term strategy goes well beyond calling journalists “fake news.” Major media organizations have faced governmental, regulatory, legal, funding or access-related actions. The pressure has taken several forms: denial of access, regulatory intervention, litigation, funding pressure and public intimidation.

ABC settled a Trump lawsuit for $15 million and subsequently faced an FCC review involving eight stations. Trump sued The Wall Street Journal and its owner, Dow Jones, for $10 billion. Public broadcasters and US-funded international media have also faced financial or institutional pressure.

The First Amendment and independent courts make the outright closure of CNN, The New York Times or other critical outlets extraordinarily difficult. Yet huge legal bills, regulatory exposure, dependence on government access and the interests of other businesses within media owners’ corporate empires can create what scholars describe as a “chilling effect” or anticipatory compliance: organizations adjust their behavior before the government explicitly orders them to do so.

Media companies were already restructuring for commercial reasons. Comcast spun off MSNBC -- now MS NOW -- CNBC and several other cable properties into a separate company. Comcast said the primary driver was the structural decline of cable television, but the separation also illustrates how conglomerates can distance politically sensitive news assets from their core growth businesses.

Editorial adaptation has also been evident at two of America’s most influential newspapers. The Washington Post offers the clearer example of ownership-driven change: owner Jeff Bezos reshaped its opinion section around the principles of “personal liberties and free markets.” At The New York Times, internal debates over editing and coverage have likewise raised questions about how major newsrooms should operate during Trump’s second presidency. The Times, however, has continued aggressive reporting and legal challenges involving the administration.

New Owners, New Information Power
Ownership is changing elsewhere. David Ellison’s Skydance acquired Paramount, giving it control of CBS. Paramount Skydance’s acquisition of Warner Bros. Discovery has also received the clearances needed to proceed, potentially placing CNN and CBS within the same media group. Ellison’s father, Oracle founder Larry Ellison, has been a prominent Trump supporter.

That does not mean Trump controls CBS or would control CNN. The more important issue is structural: owners’ commercial interests, regulatory requirements and political relationships can influence newsroom incentives without any direct presidential instruction.

The same issue matters even more in non-traditional media.

Elon Musk transformed X into what one academic quoted by The Washington Post called a “right-led” platform. Ahead of the 2024 election, Republican congressional accounts generated billions more views than their Democratic counterparts, while nearly all of the congressional posts exceeding 20 million views came from Republicans. Musk, meanwhile, donated $118 million to support Trump’s 2024 campaign.

TikTok represents another frontier. The reorganization of its US operations allows its recommendation algorithm to be retrained, tested and updated using American user data. That has prompted debate over whether changes to the platform’s algorithmic architecture could ultimately reshape the political content Americans encounter, although there is not yet evidence establishing that the system systematically favors conservative content.

In other words, Trump entered 2026 with an unusually favorable communications environment.

Then the Economy Intervened
Political communication and influence over media narratives, however, have limits. The prolonged Iran war, disruption along vital energy routes and tariff confrontation with Canada have increasingly collided with Americans’ household finances.

Gasoline, which had surged more than 50% from prewar levels by early May, remained above $4 a gallon nationally as the midterm campaign entered its final weeks. The political consequences were increasingly visible as affordability concerns began affecting races that Republicans had once expected to contest under more favorable conditions.

Polling underscored the problem. CNN data analyst Harry Enten recently highlighted extraordinarily weak numbers for Trump on several economic issues. A Marquette University Law School poll put his net approval rating on inflation at minus 61 points, while separate polling showed 80% disapproval of his handling of gasoline prices. Other polling cited by Enten put Trump roughly 30 points underwater on tariffs.

Those figures help explain the dramatic shift in the electoral environment.

Race to the WH, an election forecasting model that incorporates polling, fundraising, electoral history and other factors, now gives Democrats a substantial chance of winning control of the House. Its Senate model has also shifted sharply toward Democrats, estimating roughly a 70% chance of a Democratic majority and an average outcome of about 52 seats for Democrats.

These are forecasts rather than election results, and several weeks remain before voting ends. Forecasting models can also change quickly as new polling and campaign information arrive.

Republicans nevertheless retain one formidable advantage: money. At the end of July, the Republican National Committee had about $130 million in cash on hand, compared with roughly $16 million for the Democratic National Committee. A broader Washington Post analysis earlier in the summer found that Republican committees, candidates and aligned outside groups collectively held an overall cash advantage of about $230 million.

But money and media power cannot completely repeal political fundamentals. Nor can they easily control the information voters receive every time they fill their cars, buy groceries, pay a mortgage or examine their monthly household bills.

That brings American politics back to one of its most enduring realities: the economy can speak louder than the message machine.

With Election Day in the midterms only weeks away and voting already underway in parts of the country, Republicans still have money, organization and presidential power on their side. But with voters feeling that their livelihoods have deteriorated under Trump, even the most favorable media environment may not be enough to change their minds.

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Didin Nasirudin is a doctoral candidate in Political Communications and Diplomacy at Sahid University, with a research focus on US politics. The views expressed in this article are those of the author.

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