Jakarta. MONDIAL, which is part of the jewelry giant Central Mega Kencana, has always embraced the “House of Brands” concept since 2021, and this remains unchanged.

As the name suggests, the concept envisions MONDIAL housing various high-quality branded jewelry. Each of MONDIAL’s signature collections or exclusive diamond jewelry collection will be displayed in special showcases across 14 of its boutiques.

“This house of brands will hopefully make it easier for MONDIAL customers to choose superior diamond jewelry according to their wants and needs," General Manager MONDIAL Leslie Christian Saputra said.

As part of this concept, MONDIAL showcases signature collections of diamonds with international brands such as MONDIAL Excellent Cut (MEC) Ultimate, Light of MONDIAL, FireMark, Brilliant Rose, and MONDIAL Excellent Pearl. Exclusive collections such as I Said MONDIAL are also available with the brand saying that it embraces the best craftsmanship and quality materials.

According to Leslie, the MEC Ultimate diamonds boast extraordinary cut, clarity, carat and color. MEC Ultimate has 49 strict assessment parameters and is verified by experienced gemologists. They also get certified by two international institutions.

The Brilliant Rose has 66 facets and a unique rose cut. Its color grade is also a level higher than usual. Brilliant Rose is available in various countries such as South Africa, Singapore, Malaysia, Japan, China, Hong Kong, Taiwan, and also in Indonesia under MONDIAL.

FireMark diamonds have a double crown, which allows them to reflect 95 percent of the light return like round-shaped diamonds. MONDIAL FireMark is a type of diamond designed with high precision to maximize natural shine and light. FireMark has a highly detailed and symmetrical cut, and ideal proportions to create stunning fire effects.

Light of MONDIAL (LOM) is a series of diamonds selected from the top 0.1 percent, boasting unrivaled light and sparkle. LOM diamonds are specially selected to ensure exceptional qualities of light and sparkle, creating an alluring look. LOM has 49 strict assessment parameters, with 100 percent carbon purity, and only uses top-quality color and clarity (D color and Flawless-IF).

Lastly, MONDIAL Excellent Pearl offers the elegance of pearls, hand-selected for perfect luster and ideal round shape, each a symbol of luxury and elegance.