MONDIAL, Frank & co. Join Enchanted Moment Wedding Fair
Jakarta. Diamond jewelry brands MONDIAL and Frank & co. took part at the recent Enchanted Moment Wedding Fair in Jakarta on May 26-28.
The fair, hosted by Weddingku, saw thousands of people looking to prepare for their big day. MONDIAL and Frank & co. became the only jewelry tenant at the event.
MONDIAL showcased its "I Said MONDIAL" collection of fancy-shaped diamonds —instead of the usual round ones— and solitaire rings for lovebirds who wish to tie the knot. The I SAID Mondial collection adorns diamonds that start at 0.30 carats. The diamond jeweler also presented its in-house brands, MONDIAL Excellent Cut (MEC) Ultimate, Light of MONDIAL, and MONDIAL Excellent Pearl for branded pearls. MONDIAL also claimed to be the first and only diamond retailer in Indonesia to have a license to sell Brilliant Rose, De Beers Forevermark, and Firemark diamonds.
Couples can have their wedding rings customized —be it the design, engraving, material, or weight, among others— for a more personal touch. Some of MONDIAL's notable clients include Kaesang Pangarep —President Joko "Jokowi" Widodo's son— and beauty pageant queen Erina.
At the wedding fair, Frank & co. promoted its flagship campaign "Nyatakan dengan Frank & co." ('Confess your feelings with Frank & co.)
"We call on people to confess their feelings and celebrate every moment and hope, and appreciate our beloved ones with Frank & co. Because we cannot put those into words,” Ferdy Felano, the general manager at Frank & co., said.
Frank & co. has 1,000 wedding ring designs to offer tons of options.
“All jewelry collections from Frank & co., including wedding rings with comfort fit technologies that make them comfortable to wear,” Ferdy said.
The Frank & co. collection uses F color and VVS clarity. Frank & co. uses Frank Fire’s signature diamonds with “12 degrees of rarity”, meaning the brand uses 12 parameters in choosing diamonds such as cut, color, clarity, carat, freshness, authentication, perfect matching quality, polish, symmetry, hearts & arrows, no fluorescence, rarity, and light performance. This collection is also GIA-certified and adorns Sarine Technologies’ sarine light performance.
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