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LPEI Backs Alpha Agro Indonesia, Puri Food and Healthy at TEI

Gesa Vitara
October 18, 2026 | 10:55 am
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Indonesia Eximbank sets up a booth at the Trade Expo Indonesia on Oct. 14-18, 2026.
Indonesia Eximbank sets up a booth at the Trade Expo Indonesia on Oct. 14-18, 2026.

Jakarta. Indonesia Eximbank or LPEI has supported 10 of its debtors to join the Trade Expo Indonesia (TEI) 2026 to expand its market access.

LPEI, a special mission vehicle under the Finance Ministry, provides financing and non-financial facilities to exporters. The TEI 2026 participation marks one of its strategies to introduce Indonesia's leading products — such as coffee, tea, spices, as well as food and beverages— to the global market. The event also becomes an opportunity for LPEI to introduce its facilities, including trade credit insurance and marine cargo insurance.

Businesses are able to consult on export financing, customs regulations, and licensing procedures at LPEI's booth. The partnership with the customs office and the national single body LNSW enables exporters to have a comprehensive understanding of cross-border trade.

Two LPEI-backed businesses also shared their stories on how the agency had helped them grow their exports. They are the spice-based CV Alpha Agro Indonesia from East Java and North Sumatera-based Puri Food and Healthy.

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LPEI Financing Strengthens Alpha Agro Indonesia’s Export Capacity

LPEI Backs Alpha Agro Indonesia, Puri Food and Healthy at TEI
LPEI-backed Alpha Agro Indonesia sets up a booth at the Trade Expo Indonesia on Oct. 14-18, 2026.

Exporters often struggle with fulfilling large-volume orders since they have to secure the raw material before receiving full payment. This is CV Alpha Agro Indonesia's story.

Arif Budiman Mufadhol, Director of CV Alpha Agro Indonesia, said the company's spice exports began in 2015.

“Our product range includes dried galangal, dried Javanese ginger (temulawak), dried turmeric, dried ginger, cloves, and mace," Arif said at TEI 2026.

India makes up 80% of its exports. Some of the shipments also go to China, Taiwan, Thailand, and Malaysia.

Alpha Agro purchases harvests from farmers, then cleans and processes the produce to meet export standards. The exported spices are used as production input in the destination countries, be it for food, beauty products, or essential oil manufacturing.

But the need for working capital grew in 2024 after buyer demand rebounded out of the pandemic slump. Indian clients started to place larger orders.

According to Arif, the LPEI financing enabled the company to strengthen its stock-purchasing power, making it better prepared to handle large-volume orders. Monthly shipments used to range between one or two containers. It has now grown up to five containers.

“The capital provided by LPEI gives us the confidence to take on larger orders. It has enhanced our capacity to purchase stock directly from farmers,” said Arif.

When the local market cannot absorb total production, international demand serves as an additional channel for farmers to sell their produce.

Since joining LPEI's Export Coaching Program in 2021, the company has gained up-to-date knowledge on export regulations and procedures. They have been participating in trade fairs and business meetings.

For Alpha Agro, the next challenges lie in maintaining consistent quality, adjusting pricing in line with harvest seasons, and converting initial communications with prospective buyers into long-term export contracts.

LPEI Backs Puri Food and Healthy

LPEI Backs Alpha Agro Indonesia, Puri Food and Healthy at TEI
Puri Food and Healthy sets up a booth at the Trade Expo Indonesia 2026 on Oct. 14-18, 2026. (B1 Photo)

Strengthening an export business does not always begin with increasing production capacity.

For Puri Food and Healthy, expanding the market for liquid palm sugar requires the ability to build a brand, maintain product standards, and reach international buyers.

Founded by Putri Nasution in 2021, the company produces “Puri Aren Cair”—a natural sweetener made from palm sap, with no added preservatives.

Putri developed the product by offering convenience in use while preserving the distinct flavor profile achieved through traditional cooking methods using firewood. The company chose to focus on a single core product to solidify its brand identity amidst competition in the natural sweetener market.

LPEI has been backing the business through coaching programs, training, promotional activities, and facilitation for international trade exhibitions.

“The mentorship from LPEI helped us grasp areas we hadn't previously mastered — from finding buyers and creating an English-language company profile to refining our packaging, calculating costs, and ensuring compliance with export standards,” Putri said.

The business matching sessions and trade fairs let the company introduce its products to international buyers. As a result, Malaysia has now become one of Puri Food’s primary markets, with distribution reaching Kuala Lumpur, Penang, and Johor Bahru. Some of the exports also go to Brunei Darussalam. Puri Food and Healthy is also always on the lookout for other market opportunities.

Through one of its international promotional initiatives, the company received a request for approximately 60 kilograms of product samples from a potential buyer. Although it has not yet evolved into a large-scale export contract, this demand serves as an opportunity to test product acceptance before moving on to further transactional stages.

Puri Food and Healthy's production capacity can reach between 5,000 and 10,000 units, depending on requirements and order schedules. An increase in demand has the potential to expand business operations while simultaneously boosting the procurement of the palm sap from farmers in Langkat Regency, North Sumatra.

“There are about 500 to 600 farmers involved in our business ecosystem. We also provide education on how to tap and handle the palm sap to ensure it remains hygienic and meets our production requirements,” Putri said.

Before having an alternative market through the processing of liquid palm sugar, some farmers faced limitations in selling their raw sap or solid palm sugar. The presence of Puri Food has helped open new marketing channels by transforming these raw materials into value-added products that can be sold internationally.

LPEI also named the company an “export-oriented village” in 2025. This initiative supports community capacity building and expands market access for local commodities.

At TEI 2026, LPEI encourages national business players to seize global trade opportunities by providing financing support, capacity building, and the expansion of business networks.

For small and medium-sized businesses, the next challenge lies not only in introducing their products to international buyers but also in converting market interest into sustainable contracts.

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