Jakarta. State-owned toll road operator PT Jasa Marga (Persero) Tbk officially marked its 48th year on March 1 as the company shifts from "infra as structure" to "infra as culture".

According to Jasa Marga President Director Rivan A. Purwantono, the company’s transformation is not limited to infrastructure development and management, but extends to shaping a strong service-oriented culture centered on customer experience and customer satisfaction.

“With a total toll road concession of 1,736 km, of which 1,294 km are currently operational, this transformation is undertaken to address the increasingly dynamic needs of road users by ensuring reliable operational services that deliver positive and memorable travel experiences," Rivan said.

"The 48th anniversary also marks a moment of reflection for Jasa Marga to further strengthen its culture of dedicated service, create meaningful journeys, and solidifying Jasa Marga’s position as a key enabler of national connectivity focused on customer needs."

Rivan also thanked the company's employees, also known as Jasa Marga Roadsters, for contributing to the company's achievemnts over the past year. This includes on digital innovation initiatives, service quality improvements, enhanced good corporate governance standards, and the across-the-board reinforcement of sustainability and environmental, social, and governance (ESG) principles.

“On this 48th Anniversary milestone, we extend our highest appreciation and gratitude to all Jasa Marga Roadsters. Their dedication, loyalty, and professionalism serve as a strong foundation in sustaining public trust and reinforcing the Company’s reputation. Moving forward, let us deepen collaboration, uphold unwavering integrity, and sharpen our competencies to navigate the evolving industry environment,” Rivan said.

The company also implements the JSMR MOVE work culture (Modern, Optimistic, Valuable, Excellent) for improved capacity building. JSMR MOVE embodies the core characteristics expected of Jasa Marga Roadsters, aligned with the company’s strategic direction and responsive to future business challenges. Under this culture, Roadsters do not simply perform their duties, but act with clear purpose and impact. Its implementation focuses on competency enhancement through structured learning programs, improved digital literacy, and standardized service practices across all operational areas.

In enhancing customer service, Jasa Marga continuously strengthens its technology-based innovations by optimizing the Jasamarga Tollroad Command Center (JMTC) as an ITS-enabled traffic control center.

Serving as “the eye of the toll road,” JMTC captures comprehensive traffic information through monitoring and detection systems deployed throughout the company’s toll road sections, including over 3,500 CCTV cameras, 114 Incident Management System (IMS) points, 285 Global Positioning System (GPS) units, 7 Weigh in Motion (WIM) systems, 28 Speed Cameras, 2 Dynamic Speed Limit systems, 334 Dynamic Message Sign (DMS) units, and 246 Traffic Counting tools consisting of Radar Sensors and Intelligence Traffic Analysis (ITA) technology, all connected within the Jasamarga Integrated Digitalmap (JID) ecosystem.

Outputs from JMTC’s information system are disseminated to road users through the Travoy Mobile App, a digital assistant for toll road travel. Travoy centralizes multiple services and data streams into one application, ensuring real-time and reliable information access. Key features include live traffic updates, travel time estimates, toll route and tariff information, digital receipts, rest area information, and assistance services.

Jasa Marga consistently elevates the quality of sustainable Travoy Rest services to provide high-standard and comfortable rest areas. Continuous innovation in facilities and service delivery enhances the overall travel experience. Sustainability efforts include the optimization of green open spaces, structured landscape management, and integrated waste systems to ensure a safe, clean, and pleasant environment. This initiative represents the essence of infra as culture, where infrastructure transcends physical utility to cultivate value, comfort, and better living standards.

On its 48th anniversary, Jasa Marga underscores its commitment to fast-tracking transformation, deepening the integration of corporate values and culture, and sustaining service quality improvements throughout its network.

Embracing the spirit of Serving with Dedication, the company is confident in delivering safe and meaningful travel experiences, strengthening its corporate standing, and contributing to infrastructure excellence aligned with the Golden Indonesia 2045 vision.