Jakarta. Indosat Ooredoo Hutchison (Indosat or IOH), through Indosat Business, recently announced that it had launched NEXTretail.

According to IOH, this is an advanced integrated digital solution designed to optimize business revenues in the retail sector, enhance customer satisfaction, and improve operational efficiency in their stores.

By leveraging artificial intelligence (AI) and intelligent analytics, NEXTretail provides better insights into customer needs, real-time personalization, more targeted customer loyalty programs, and an improved shopping experience. 

“The retail world is continually evolving dynamically, with customer expectations constantly increasing. The NEXTretail solution offered by Indosat Business is designed to deliver tangible digital transformation, improve efficiency, and maximize customer satisfaction. NEXTretail is a concrete manifestation of our commitment to advancing the retail industry through leading technological innovations," Muhammad Buldansyah, the director and chief business officer of Indosat Ooredoo Hutchison, was quoted as saying in a press statement. 

He added: "This aligns with Indosat’s grand purpose of empowering Indonesia.”

NEXTretail encompasses a range of integrated, one-stop technology solutions.

Indosat Smart Digital Ads allows retailers to create personalized and targeted digital ad campaigns based on customer preferences and behavior. With this, retailers can increase customer engagement by 30 percent, conversion rates by 25 percent, and ad ROI by 20 percent.

A case study shows a 25 percent sales increase in a leading retail chain after implementing the same solution.

Indosat's AI-based Chatbot provides 24/7 customer service support to address common congestion in customer service, quickly handling common inquiries and directing more complex issues to human operators when necessary. This reduces response times by up to 50 percent, cuts customer service costs by 40 percent, and increases customer satisfaction by 30 percent. 

Another solution is Smart Cashier, a system designed to speed up the payment process, ensuring secure and efficient transactions. This solution reduces payment times by 40 percent, enhances transaction efficiency by 35 percent, and decreases manual errors by 30 percent.

A retail store successfully increased payment speed by 40 percent and transaction efficiency by 35 percent after using a similar solution.

Additionally, NEXTretail offers AI CCTV Surveillance, providing real-time monitoring with AI technology for anomaly detection and the prevention of theft and fraud. This solution can reduce theft and fraud incidents by up to 50 percent, increase early detection of threats that could cause losses by 30 percent, and lower security-related costs by 20 percent.

Contact Indosat Business’s digital experts to learn more, or visit ioh.co.id/business.