Jakarta. Luxury jewelry brand Frank & co. recently won the “Brand of the Year” for jewelry category at the 2025-2026 World Branding Awards in Osaka.

This marked the fifth time for the company to take home the award. Frank & co. had received the same award in the 2019-2020, 2020-2021, 2023-2024, and 2024-2025 editions. 

The World Branding Awards awards leading brands across the globe. Held by the UK-based World Branding Forum, this year’s event saw over 1,000 brands from 66 countries participating in the nomination process. Each category only has one winner per country. As many as 91,000 consumers voted. Frank & co.’s recent achievement puts the company on equal footing with major brands Van Cleef & Arpels, Cartier, Chow Tai Fook, and Pandora.

Since its founding in 1996, Frank & co. has become a vital part of various love stories and life milestones for jewelry lovers in Indonesia, from engagements and weddings to birthdays and even meaningful small celebrations. The company has 52 stores across Indonesia, and seeks to provide the best customer experience through elegant outlets, personalized services, and collections of meaningful diamond jewelry. Frank & co. also wishes to deliver a positive impact on society through its corporate social responsibility (CSR) initiatives.

"Winning the 'Brand of the Year' award for the fifth time is a clear recognition of Frank & co.'s consistency in delivering high-quality natural diamonds and integrated services. As the Residence of F Color and VVS Clarity Diamond Jewellery, Frank & co. guarantees high quality, with an integrated vertical business model under Central Mega Kencana (CMK), supported by the CMK Studio, with 1,200 artisans who combine tradition and technology to produce authentic jewelry, made with natural diamonds and high-quality materials," he said.

Global Chairman of the World Branding Forum, Richard Rowles, stated that being named 'Brand of the Year,' especially with 70 percent of the votes coming from consumers, is not only a major achievement; it is a demonstration of public trust.

"When consumers choose a brand, it's not just recognition, but validation. Public voting is the highest form of brand affirmation: turning perception into evidence, marketing into meaning, and presence into trust. The World Branding Awards don't just celebrate success; we highlight the effort, vision, and emotional resonance behind it. Every brand is honored on the global stage, recognized not just for what it sells, but for what it stands for," he said.

Danny Pek, Executive Director of the World Branding Forum, explained that the title of 'Brand of the Year' is considered the gold standard in the industry, a symbol of prestige earned through exceptional performance, clear purpose, and public trust.

"This award recognizes brands that don't just follow trends, but shape them. It reflects a brand's ability to stay relevant, build trust, and define industry standards, not just for today, but for the future," he explained.

In 2025, Frank & co. launched the "A Timeless Love, Diamonds Born From the Earth" campaign. This campaign emphasizes the billion-year journey of natural diamonds, making them a symbol of eternal love, heritage, and value that endures across generations. This message is further reinforced by Frank & co. brand ambassadors Maudy Ayunda, who champions empowerment and collaborates on sustainable jewelry collections, and Maxime Bouttier, who provides a smart, modern, and aspirational voice.

Frank Fire is Frank & co.'s signature natural diamond, among the top 1 percent of diamonds in the world. It meets Triple Excellent standards, is double-certified by two leading international institutions: GIA (Gemological Institute of America) and Sarine Technologies. It has undergone a thorough curation process based on the 12 Degrees of Rarity, reflecting eternity and high-level craftsmanship.

The See The Light Collection -- a collaboration with Maudy Ayunda -- is designed with high craftsmanship using sustainable 18K gold. This collection is a symbol of a journey to discover and radiate the best light within oneself.

The Love Poetry Collection features diamonds and precious stones, consisting of promise rings and couple rings inspired by the romance of poetry. The jewelry collection, which is in partnership with designer Monica Ivena, presents an elegant, soulful, and timeless interpretation of love, like the words of poetry.

Visit Frank & co.’s official website to find out more about the collections. Also check out @franknco_id on Instagram.

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