Jakarta. Out-of-home advertising firm City Vision has launched its life-size Stylish Home installation in front of the Ratu Plaza LED. 

The campaign has already begun on April 25 and will run until May 7. The installation is a collaboration with one of the largest furniture retailers in Indonesia. As the name suggests, the installation has different sorts of rooms to inspire the visitors, starting from the living room, kitchen and dining room, gaming room to children's bedrooms. There were also models demonstrating daily life in these dioramas on April 25-30.

City Vision’s co-founder and co-CEO Meyrick Sumantri said that this was the first time for a “unique idea like this” to be implemented in Indonesia.

"We are always committed to providing innovative, fresh, creative and impactful advertising solutions for brands, and this diorama is a clear example of that commitment," Meyrick was quoted as saying in a recent press statement.

The collaboration also aligns with the retailer’s goal to reach the younger audience and the executives working in Central Jakarta, according to Meyrick. The retailer will also hold an activation at Ratu Plaza’s parking lot on April 28 and May 5, enabling visitors to experience the products firsthand.

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