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Chandra Karya’s Gold Vaganza Offers Unique Mattress Shopping Experience

Gesa Vitara
August 4, 2024 | 7:20 am
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Chandra Karya holds Gold Vaganza event on August 2, 2024. (B1 Photo/Gesa Vitara)
Chandra Karya holds Gold Vaganza event on August 2, 2024. (B1 Photo/Gesa Vitara)

Jakarta. The “Gold Vaganza Simmons, Airland, Slumberland” promo campaign by furniture company Chandra Karya recently ended on a high note. 

The month-long campaign already announced the winner of the 9-gram gold on its social media platforms. Throughout every week of June, Chandra Karya gave Gold Vaganza vouchers for anyone who bought at least Rp 3 million worth of Simmons, Airland or Slumberland products. 

“This voucher gave people a chance to win 4-gram of fine gold every week. The more products they bought, the bigger their chance to win the main prize,” Santika said.

Mattress brand Airland had some of its top products in this Gold Vaganza campaign, namely Orchestra Vie, Symphony, and Luxury.

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“These products can give you a restful sleep because they come with pocket springs, latex, and foam enhancement,” Airland’s area sales manager Tjia Hadiyanto said.

Simmons also sought to provide its customers with high-quality mattresses.

“Our Beautyrest Eminence is perfect for people who are looking for a very comfy mattress. This mattress is 20-centimeter thick and the top layer is made of memory foam, which can help boost your sleeping quality,” Simmons’ area sales manager Trisnadi Tian said.

Slumberland comes with the Reine mattress. According to Slumberland’s area sales manager Defy Gunawan, Reine is 40-centimeter thick and offers extra comfort thanks to the combination of memory foam and high-quality latex.

“Slumberland products also come with infrared technology that is embedded in the mattress layer, which can help improve one’s blood circulation during sleep. So you will feel more relaxed and can have a better quality of sleep,” Defy said.

These three brands are also taking part in Chandra Karya’s bazaars. The 17th edition of this bazaar will take place throughout August. The auctions are slated for August 10, 11, 17, and 18. 

“This bazaar offers auctions with products that start from just Rp 1. Participants can also get discounts for certain brands, and there are flash sales that can reach up to Rp 1.5 million. We will hold this bazaar in Central Jakarta’s Chandra Karya Pramuka,” Santika said.

 

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