Jakarta. AIA Vitality has partnered with coffee brand Kopi Kenangan to launch the “Merdeka Bergerak” campaign as part of the Independence Day celebrations.

This four-day campaign, which runs from August 16-19, will see the distribution of Kopi Kenangan reward vouchers. Users can collect points on the AIA Vitality app to receive 8 Kopi Kenangan vouchers worth Rp 17,000 each. Users can exchange these vouchers to get drinks at Kopi Kenangan outlets across Indonesia. 

"Through Merdeka Bergerak, we want to inspire AIA Vitality members to not only maintain their health but also share and enjoy moments of happiness with those around them. This collaboration is also our ongoing effort in realizing AIA's commitment to help millions of families in Indonesia live healthier, longer, better lives," AIA Vitality’s head Jong Wie Siu was quoted as saying in a recent press statement.

Kopi Kenangan also welcomed its partnership with AIA Vitality.

"The partnership with AIA Vitality on Independence Day gives us the opportunity to contribute to celebrating togetherness in a healthy and fun way. We hope that this campaign can add to the spirit of togetherness at the moment of celebrating independence," Kopi Kenangan’s marketing head Ananditha Mayasari said.

AIA Vitality is an AIA program that helps AIA customers live a healthy life by rewarding customers who adopt a healthy lifestyle. This program is integrated with AIA insurance products. According to a press release, AIA Vitality now has 30,000 members. As of June 2023, 73 percent of members have succeeded in reducing glucose levels. Some 63 percent of the users have achieved healthier blood pressure, while 33 percent have reported a decrease in cholesterol levels. About 13 percent have achieved a healthier Body Mass Index (BMI).

Click on this link or check out the AIA Vitality app to find out more about AIA Vitality and its partnership with Kopi Kenangan.

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