Jakarta. Unilever Indonesia has agreed to divest its tea business in Indonesia under the SariWangi brand to local fast-moving consumer goods company Savoria Kreasi Rasa, in a transaction valued at Rp 1.5 trillion ($89.45 million).

The move is part of Unilever Indonesia’s ongoing portfolio optimization, as the company sharpens its focus on fewer, larger-scale categories with stronger long-term growth prospects to support sustainable value creation.

President Director Benjie Yap said the divestment would allow SariWangi to accelerate its next phase of growth, while enabling Unilever Indonesia to concentrate on core segments with higher growth potential.

“This transaction reinforces our commitment to creating sustainable value for shareholders while strengthening our focus on priority categories,” Yap said in a statement on Wednesday.

Unilever Indonesia acquired SariWangi in 1989, transforming the brand into Indonesia’s pioneer of tea bags and one of the country’s most trusted household names, supported by continuous innovation and strong consumer loyalty.

The transaction is expected to be completed in the first half of 2026, subject to customary closing conditions.

The divestment comes amid a strong earnings performance in the third quarter of 2025. Unilever Indonesia posted net sales of Rp 9.4 trillion, up 12.4% year-on-year and 7.7% quarter-on-quarter, driven by solid domestic sales growth of 12.7%.

Net profit climbed 117% annually to Rp 1.2 trillion, while gross margin widened to 49.2%, reflecting improved pricing discipline and operational efficiency as the company continues to streamline its portfolio.

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