Jakarta. German medical device manufacturer Beurer Indonesia Technology has officially commenced operations at its new facility, spanning 8,000 square meters, in the Kendal Industrial Park (KIK) in Central Java.

The inauguration of the Beurer factory took place on Tuesday and was attended by Central Java Secretary Sumarno, Dr. Lucia Rizka Andalucia, Director General of Pharmacy and Medical Devices at the Health Ministry, and Beurer CEO Marco Bühler.

Bühler said that the Indonesian factory is the latest addition to Beurer's global network, following facilities in Hungary, China, and Moldova. The factory is expected to employ between 50 and 100 workers out of a total capacity of 200.

Bühler highlighted Indonesia as an attractive investment destination, citing its status as one of the largest and rapidly growing economies in Southeast Asia. With a population of around 270 million, Indonesia is the fourth most populous country in the world and is enhancing its healthcare and wellness market, which is projected to continue expanding.

Central Java Secretary Sumarno expressed gratitude for Beurer's decision to invest in the region and emphasized the need for health initiatives. "Health remains a priority for the Central Java Provincial Government. We must focus more on promotional efforts," he said, adding that funds allocated for BPJS Kesehatan (the national health insurance program) should be maximized for preventive and promotional health measures.

Beurer offers four product categories: "Health Care" includes thermometers, blood pressure monitors, and oximeters; "Well-Being" features therapy lamps and humidifiers; "Fitness" offers scales, massage devices, and fitness trackers; and "Personal Care" includes shavers, electric toothbrushes, and facial care tools.

Indonesia has attracted Rp 1,261.4 trillion (nearly $81 billion) in combined foreign and domestic investments as of September this year, according to data from the Investment Ministry. This amount represents 76.5 percent of the target set by former President Joko "Jokowi" Widodo.

Singapore retained its status as Indonesia’s largest foreign investor. The close neighbor invested approximately $14.4 billion in January-September. Followed by Hong Kong ($6.1 billion), China ($5.8) billion), and the US ($2.8 billion). Malaysia put around $2.7 billion into Indonesia, making Kuala Lumpur its fifth-largest source of FDI.